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Non-Tech : Enamelon (ENML) - Does anyone follow this? -- Ignore unavailable to you. Want to Upgrade?

To: Mama Bear who wrote (688)	8/2/1998 10:54:00 PM
From: Harry Ehrlich	Read Replies (3) \| Respond to of 863

I was surprised to see no posts this weekend, after ENML's news at Friday's close. Any thoughts? * ENAMELON INC expects 2Q results to surpass sales targets and meet Wall Street loss estimates, bringing a smile to the face of its chairman and founder, Stephen Fox. "We're ramping up," he told Reuters. "We're showing a lot of progress. Fox said the company would meet First Call's consensus estimate of a loss of $1.04 per diluted share for the quarter. He also said it would come out with at least 10% higher sales than the $2 mln target set earlier this year for the quarter. (Reuters 02:18 PM ET 07/31/98) *AND* 03:28 PM ET 07/31/98 INTERVIEW - Enamelon to meet =2 The Yonkers, N.Y., company, which is scheduled to report its results after the market's close on Aug. 3, is an upstart company that has been aggressively promoting a toothpaste that Enamelon says strengthens tooth enamel. Its stock was 3/16 higher at 5-1/4 late Friday afternoon in trading on the Nasdaq market, slightly above a year low of 4-3/4. Last month, Enamelon had foreseen sales falling below $2 million in the second quarter because retailers were hesitant about making major inventory commitments to its toothpaste. The company registered a loss of $0.38 per share for the same period a year ago, when it was still in the development stage. Fox said the company outperformed its sales forecast because of the success of a promotional campaign begun in May. "I think people are finding out about the therapeutic claim," he said. Enamelon has been promoting the toothpaste of the same name through free samples, discount coupons and television commercials. The product was launched in January. Citing statistics from AC Nielsen, Fox said the volume of toothpaste units shipped rose more than 50 percent in food chains and 33 percent in drug stores between May 16 and July 11. He said the product snagged a 2.4 percent share of the toothpaste market in food chains where it had more than a 70 percent distribution between May 16 and July 11. In drug chain stores where it has more than 80 percent distribution, it had a 2 percent share, he said. AC Nielsen monitors trends in consumer products, among other things. Fox said the company planned to launch a chewing gum and a whitening toothpaste by next spring in order to widen exposure for its brand name. "If you have more shelf space where people can see you," sales should improve, he said. Enamelon was also developing a desensitizing toothpaste, he said. ((-- New York newsroom, +212 859 1610))