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Engage Technologies Announces a Multi-Million Dollar
Joint Venture with Sumitomo Corporation To Create
Engage-Japan
Business Wire - July 30, 1998 21:15
ANDOVER, Mass.--(BUSINESS WIRE)--July 30, 1998--Engage Technologies, the
standard in online precision marketing solutions, today announced it has signed a joint
venture agreement with Japan's Sumitomo Corporation (NIKKEI:SC) to establish Engage
Technologies Japan.
Engage Technologies, a wholly owned subsidiary of CMG Information Services, is the
creator of Engage.Knowledge, the world's largest database of anonymous Web visitor
profiles for use in real-time marketing and sales applications on the Internet. Sumitomo, one
of the largest global corporations to expand into the Internet, is the leading investor in
Japan's top Internet Service Provider, Internet Initiative Japan (IIJ), and is a cofounder and
part owner of the Asia Internet Holding. Sumitomo made a $10 million dollar investment in
CMG Information Services in February, and has a strategic partnership with ad network
ADSmart, another CMG subsidiary.
Under the terms of the agreement, the joint venture will host a separate database of
Engage.Knowledge profiles built from Web visitors to sites located in Japan, and will have
exclusive license to sell database subscriptions in that country. In addition, the venture holds
sole distribution rights in Japan for all Engage Technologies' products.
"This venture demonstrates our commitment to the global marketplace, and marks a
significant first step in expanding Engage into the Japanese interactive market," said Paul
Schaut, CEO, Engage Technologies. "Sumitomo has shown great vision and leadership in
the Internet arena, and represents a strong partner in this region."
"Following our successful investment in CMG, Engage was the first company we sought to
work with to establish the lead position for Internet profiling in Japan," said Mr. Isao
Momota, General Manager, Information & Telecommunications Business Department No.
2, Sumitomo Corporation."
Engage.Knowledge builds anonymous, interest-based profiles based on visitor behavior over
multiple Web sites. Leveraging Engage's open architecture, the joint venture includes plans
to localize and customize Engage.Knowledge for the Japanese market, adding interest
categories for business practices and cultural nuances specific to Japan. Profiles created in
the Japan-based offering will also contribute to the Engage.Knowledge database located at
Engage Technologies headquarters in Andover, Massachusetts, USA. ADSmart Japan,
another CMG subsidiary, will be an initial contributor of Web site profiles to the
Japan-based Engage.Knowledge database.
About Sumitomo
Sumitomo Corporation (www.sumitomocorp.co.jp) is one of the world's leading traders and
distributors of commodities, industrial goods, and consumer goods. Besides its role as a
trader, Sumitomo Corporation is increasingly active as an investor in a diverse range of
businesses that mesh with existing operations, or that position the company in markets with
long-term potential. Sumitomo Corporation has a staff of 8,804 throughout Japan and in 88
other countries.
About Engage Technologies
Engage Technologies offers high-value Web advertising and marketing solutions that enable
customers to profile and reach their online audience. The company's anonymous Web visitor
profiling technology helps corporations dramatically increase the relevance of their Web
site's advertising, editorial and commercial content for both first-time and repeat visitors.
Engage Technologies is also the creator of Engage.Knowledge, the world's largest database
of anonymous Web visitor profiles for use in real-time marketing and sales applications on
the Internet.
Engage sets the new benchmark for privacy on the Web, balancing the needs of online
marketers to deliver the best message to the right audience, while protecting individual
identity. Engage is a corporate sponsor of TRUSTe (www.truste.org), an active member of
the World Wide Web Consortium (www.W3.com), and the Internet Engineering Task Force
(IETF), and has developed and submitted one of the few technical specifications for privacy
standards on the Web.
Engage has integrated product offerings with Accipiter, Inc. (www.accipiter.com), developer
of the most advanced online advertising management solutions. The integration of these two
technologies enables advertisers and Web sites to leverage the next generation of online
advertising: profile-enabled ad targeting. Engage and Accipiter are wholly owned
subsidiaries of CMG Information Services, Inc. (NASDAQ:CMGI) (www.cmgi.com).
About CMG Information Services
CMG Information Services, Inc. (NASDAQ:CMGI) is an incubator and developer of Internet
companies. In addition, CMGI operates direct marketing companies and venture funds
focused on the Internet. Microsoft, Intel and Sumitomo hold minority positions in CMG
Information Services.
The CMG Internet Group is made up primarily of majority-owned subsidiary companies
including Planet Direct, NaviSite, Engage Technologies, Accipiter, ADSmart, InfoMation,
The Password and Magnitude Networks.
The company's CMG @Ventures investment affiliate has significant interests in Lycos, Inc.
(NASDAQ:LCOS), blaxxun, Vicinity, GeoCities, Parable LLC, Reel.com, Planet All, KOZ,
Silknet, Chemdex, Speech Machines, Softway Systems, TicketsLive Corporation, Critical
Path, Mother Nature and Visto Corporation. CMG also includes CMG Direct, SalesLink and
InSolutions as wholly owned subsidiaries in the direct marketing, fulfillment and turn-key
arenas.
Corporate headquarters is located at 100 Brickstone Square, Andover, MA 01810.
Telephone: 978-684-3600. Fax: 978-684-3674. Additional information is available on the
company's Web site, cmgi.com.
CONTACT: Engage Technologies
Diane Elavsky, 978/684-3725
delavsky@engagetech.com
or
Copithorne & Bellows
Lisa Spellman, 617/450-4300
lisa.spellman@cbpr.com
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%ENGAGE-TECHNOLOGIES CMGI %MASSACHUSETTS %COMED %COMPUTERS %ELECTRONICS
%INTERACTIVE %MULTIMEDIA %INTERNET V%BW P%BW
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