To: firstman who wrote (5569 ) 7/31/1998 1:43:00 PM From: Gennaro Respond to of 8879
Market Analysis Market Definition The offshore gaming market is growing rapidly. Referenced sources state that during the past year the number of Internet gambling providers in the Caribbean jumped from 30 to 100, with an average net profit between $5 and $9 million. According to industry reports, the overall market for the gaming industry in the Caribbean will continue to grow at this explosive rate. The area of biggest growth in the gaming market is in on-line sports bookings, casinos, lotteries and bingos. Currently, the market distribution is shared by over 150 participants. Customer Profile International Gaming's target market includes the on-line gambler. Competition With the public's rapidly expanding interest to gamble via the Internet, the gaming industry has made efforts to fulfill these needs. The synergy of the recent technological advances now enables an individual to make wagers from the comfort of their homes. For this reason, the number of market participants has been increasing exponentially. The relatively low barriers to entry have resulted in the present competitive position in the industry. Compared to competitive on-line gaming providers available today, our services easily can match the best because of International Gaming's expertise and knowledge of business and laws of the Caribbean. The ability to have both an on-line and physical presence in the Caribbean is a capability unique to International Gaming's services. Our strategy for meeting/dominating the competition is our knowledge of the gaming industry and expertise in the functional areas business. Marketing Plan Responses from clients indicate that our services and expertise are enjoying an excellent reputation and we fully intend to continue this trend. Inquiries from prospective customers suggest that there is considerable demand for offshore services to companies in the gaming and entertainment industries. Relationships with leading local gaming companies substantiate the fitness of International Gaming, Inc for considerable growth and accomplishment in the industry. International Gaming, Inc's marketing strategy is to aggressively enhance, promote and support the fact that our services are unique in the Caribbean gaming industry. This is supported by the fact that in addition to pursuing an on-line presence, International Gaming, Inc also enjoys a physical presence in the area. Sales Strategy Because of International Gaming's unique service characteristics, our sales strategy will target the Internet gambler, a $10 billion a year industry. For this purpose, International Gaming, Inc has developed its own home page. includes the development of an on-line home page to market the company. One company based on the island of Antigua, Sports International Ltd., believes this figure will quickly grow to $30 billion.