To: Charles Holcomb who wrote (2769 ) 9/8/1999 4:52:00 AM From: elmatador Respond to of 2806
Excel reveals 3-cent calling plan Long-distance battle rages on CHRISSY MOCH Excel Communications brought the long-distance pricing war to an all-time low today with the introduction of a 3-cent-per-minute pricing plan. Excel?s Three-Penny Plan undercuts the recently announced MCI WorldCom and Sprint nickel dialing offers but attaches a $5.95 monthly service charge, which equals the highest monthly charge for long-distance on the market today. Similar to the offers from MCI WorldCom and Sprint, Excel?s proposal has some limitations. The plan offers the discount rate between 7 p.m. and 7 a.m., including holidays, but interstate calls outside those hours are 10 cents a minute. Intrastate rates vary during off-peak times. Moreover, customers must sign up between Oct. 15 and Dec. 31 to qualify for the Three-Penny Plan, and no new enrollees will be added after the Dec. 31 deadline. The limited-time offer is an attempt to ?create momentum around the plan,? said Steve Richards, executive vice president of product management and marketing for Excel. ?It?s basically a charter offer to get customers to sign up with us and create members around the plan.? The Three-Penny Plan, Richards added, fills out Excel?s long-distance calling portfolio by adding a peak/off-peak pricing plan to the company?s existing Dime Deal, which charges 10 cents a minute for all state-to-state calls and a $1 monthly service charges, and Simply Seven, which costs 7 cents per minute at all times for a $4.95 monthly charge. Excel?s Simply Seven Plan, released last year, is on par with the 7-cent per minute deal AT&T announced last week. AT&T customers will be charged $5.95 per month for the service, with the exception of those who also sign up for local long-distance from the company, who will be charged $4.95 per month. While Excel?s Simply Seven offers customers the simplicity of one price at all times, and Dime Deal is aimed at those looking for a low monthly charge, the new Three-Penny plan should appeal to customers who are looking for a great value, Richards said. ?I would challenge a customer to find a more attractive offer.?