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Technology Stocks : America On-Line: will it survive ...? -- Ignore unavailable to you. Want to Upgrade?

To: N. David Lessani who wrote (10882)	8/2/1998 12:27:00 AM
From: Mick Mørmøny	Respond to of 13594

Web users becoming impulsive, research says Purchasing rather than browsing is beginning to drive e-commerce, according to research from FreeRide Media, (http://www.freeride.com). The Web marketing company said a survey of 1,001 adult consumers, to determine attitudes towards online advertising and impulse purchases, found less interest in clicking on the blinking banner ads and more interest in interacting with known or trusted brands and making impulse purchases online. "Online or off, people want a good deal and are inclined to buy on impulse when they see one," said Jordan Stanley, president of FreeRide. According to the study, the top three reasons why consumers interact with on-line advertisers are trust in the brand (25 percent, the promise of "free stuff" (14 percent), and an interest in "browsing" (10 percent). The least attractive reason for a consumer to interact with an online advertisement is the blinking ad, with only one percent of respondents saying this was important to them. ------------------------------------------------------------------------------------- NDL: Your post provided pleasure as well as insight as to what the Street wants. You are right on the money. Please keep those posts coming. Regards, Beni Mick Mormony