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To: jhg_in_kc who wrote (55712)8/2/1998 10:02:00 PM
From: Chuzzlewit  Read Replies (2) | Respond to of 176387
 
jhg, you ask

can we identify other companies in other industries that have the same efficient direct approach. A Motley Fool analyst has called this "lightness" in the sense of less drag, One that comes immediately to mind would be Amazon.com but it faces the real competition of Barnes and Noble.

I have been looking for such a company for years. I will let you know when I find one. I don't think that Amazon is it for several reasons. First, it is not profitable. Second, I think that in the book business purchasers are less likely to embark on a purchase in cyberspace. Computer purchasers are generally familiar with the internet, but can the same thing be said about readers?

There is something vaguely spiritual about browsing among volumes you have never before seen. I visit my local Barnes and Noble superstore because I love the feel and smell of books. A visit to a fine book store is an aesthetic experience that you cannot possibly get on the internet. This is most definitely a different experience than buying a computer.

TTFN,
CTC