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To: 2brasil who wrote (1568)8/3/1998 9:50:00 AM
From: Jeff Vayda  Read Replies (1) | Respond to of 29987
 
Bruce; Nice article to refresh the confidence on a Monday morning. To expand on the main theme of the article that the sat groups are suppling multiple formats with the phones, I have an observation/question/request:

Valueman or Mr. A., How about a report on G*'s planned system marketing strategy. Specifically what are the plans for demos - long term, in place demos?

Within the last month, two things have happened here at the Space Coast which got me to thinking. First, I had two personal accounts of how pervasive cell phones have gotten in our area. Both involve people going over to the Bahamas and being surprised that their cell phones did not work. They were both members of business groups, one Sea Ray boats and the other, a construction group. They use the cell phones locally (at least the construction group uses Qualcom phones)and it obviously never occurred to them that they would not be able to continue business contacts from the Islands. Both stories are the same, here is the Sea Ray story.

The Sea Ray group went over for a photo shoot, the phones were their planned primary communication method. (I guess the boats were just outfitted enough to get over for the photo shoot, radio configuration and such being an option added after the sale.) Well, as luck would have it, one boat broke and it took a large amount of effort to get a part flown in. The logistics of notifying, arranging, and the delivery of the part was exponentially increased by the need to find phone service in the out islands. When all was said and done, it added days to the photo shoot. Not a bad deal for some members of the crew, but it cost the company some bucks and a lot of grey hairs on some of the crew.

The second event was the arrival of the Disney Magic to Port Canaveral. Other cruise ships sail from here but this being Disney, the arrival was a big show.

How do these two events relate to G*? The first is obvious, cell phones are taken for granted, people do not want to be bothered with the extra thought requirements of which phone/plan/coverage area they need. They just want to buy a phone that works - whenever, however, wherever they are. G*'s plan to sell wholesale to local telecos addresses that quite nicely. You dont need to think about it, if you need it, it is there.

Secondly, the Disney tie in. I would think that the market segment of the average cruise (Disney) traveler is also the market segment for satellite cell phones. A demostration/marketing link with the cruise industry would be a natural. A one on one comparison between the G* sat phone and all the useless (on the boat) cell phones would be pretty convincing. Call the marketing group and get them on it! I can see the great commercial ad possibilities even now, a man planning to check in with his broker, only to find out he is locked out, ruins his vacation because he is spending all his time running around trying to get some up to date information. A women calling to check with the baby sitter, cant get through as planned, and ruins the vacation worrying and so on.

Oh, by the way, if G* needs a local rep to help out with the on-ship displays and such, I could help out. <gg>

Jeff Vayda