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To: Rob S. who wrote (12457)	8/3/1998 11:52:00 AM
From: llamaphlegm	Read Replies (1) \| Respond to of 164684

Monday August 3, 10:48 am Eastern Time Company Press Release Electronic Newsstand's Fast-growing "Newsstand Network" Surpasses 1,500 Partners Magazine Retailing Leader Quietly Builds Powerhouse Affiliate Network WASHINGTON--(BUSINESS WIRE)--August 3, 1998-- The Internet's leading retailer, The Electronic Newsstand Inc., today announced that its ''Newsstand Network'' of affiliate sites has mushroomed to more than 1,500 partners, making it one of the fastest-growing affiliate programs online. As more online marketers embrace affiliate programs, The Electronic Newsstand has emerged as a stealth player, quietly building a wide-ranging affiliate network that lets consumers subscribe to magazines by subject interest. According to Brian Hecht, president and CEO of The Electronic Newsstand, the ''Newsstand Network's'' success heralds even stronger growth in magazine sales through the Internet. ''For the Web sites, being part of the Network is a terrific value-added feature and relationship-builder,'' Hecht said. ''For consumers, it's a fast, easy, and inexpensive way to find and order magazines targeting specific interests.'' With the addition of powerhouse partners like BarnesandNoble.com (NYSE: BKS - news), Cendant's NetMarket (NYSE: CD - news), and CMG's Planet Direct (NYSE: CMGI - news), The Electronic Newsstand ''has made big gains lately,'' as Folio: First Day recently reported. The Newsstand Network also includes popular special-interest sites like AllSports (www.allsports.com) and Baby Center (www.babycenter.com). To learn more about opportunities with the Newsstand Network, web site operators can contact Richard Giacomo, Electronic Newsstand director of marketing, at 212/431-5403 or richard@enews.com. About The Electronic Newsstand, Inc. The Electronic Newsstand, Inc. is an e-commerce company dedicated to selling discount magazine subscriptions directly to users. The company owns and operates Electronic Newsstand (http://www.enews.com), which features the largest selection of magazine resources on the Web. The Electronic Newsstand provides users the guaranteed lowest subscription offers on the Internet in a content-rich environment.