To: Roy F who wrote (4670 ) 8/4/1998 9:20:00 AM From: Roy F Read Replies (1) | Respond to of 8358
Cabletron Unveils "Think Fast, Buy Smart" Channel Promotion for Its Newest SmartSTACK 10/100 Switches August 4, 1998 08:59 AM ROCHESTER, N.H.--(BUSINESS WIRE)--Aug. 4, 1998-- New Program is Latest in a Series of Reseller Support Initiatives Continuing its commitment to rigorously support indirect sales efforts, Cabletron Systems CS today announced a multi-channel campaign for its new 24-port 10/100 SmartSTACK solutions. With the goal of providing the right sales and educational tools to more than 30,000 value added resellers, Cabletron is offering a $150 SmartRebate for every next generation SmartSTACK switch sold, as well as free training and a demonstration unit to qualified resellers through October 31, 1998. "This SmartSTACK rebate announcement coupled with the introductory SmartSwitch Router promotional "SmartPackage" shows that Cabletron is committed to building strong, productive relationships with its channel partners," said Mike McConnell, director of LAN programs at Infonetics Research. "We are pleased that Cabletron has added such an attractive incentive program to the SmartSTACK's winning combination of price, performance and functionality," said Roy Appelbaum, Vice President of the Networks Division of Tech Data. "This, in conjunction with Cabletron's renewed focus on the channel, should add up to a great market proposition." The new SmartSTACK promotion and the recently-implemented SmartSwitch Router 8000 "SmartPackage" channel incentive program represent the most extensive reseller initiatives Cabletron has introduced to date. Both promotional programs are being rolled out simultaneously with wide-sweeping advertising, merchandising and direct mail campaigns directed toward worldwide resellers and distributors. "Cabletron's new SmartSTACK workgroup switches are ideal solutions for the reseller market," said Giulio Gianturco, president of worldwide channels for Cabletron. "Quickly bringing these products to market in conjunction with offering a comprehensive promotional program demonstrates Cabletron's strong commitment to its channel business." With US list pricing starting at $125 per port, the SmartSTACK products run at full wire speed using customized next generation ASIC technology. These SmartSTACK solutions have all of the standards-based features needed for advanced network performance and policy management, including 802.1q for VLANs, 802.1p for traffic prioritization and IP multicast -- all of which work seamlessly with Cabletron's directory and accounting service applications. The SmartSTACK solutions can be managed using a web browser, SPECTRUM Element Manager or SPECTRUM Enterprise Manager for intelligent fault resolution and automated network administration. About "SmartPackage" Cabletron's "SmartPackage" promotion offers customers the industry's highest- performing switch routing solution at an extremely competitive, special price of $12,995. The limited-time package includes the SmartSwitch Router 8-slot chassis, power supply, control module, router and management software, and 16 10/100 TX ports. For more information on either the "SmartPackage" or the SmartSTACK program visit Cabletron's web site at www.cabletron.com. About Cabletron Cabletron Systems, a recognized leader in high-performance computer networking products, provides dependable network access and communications to millions of people throughout the world under its Smart Networking architecture. With scaleable products designed for Fortune 1000 enterprise networks, service providers and small businesses, Cabletron provides simple, reliable and cost-effective business solutions for the information age. Cabletron's World Wide Web site can be reached on the Internet at www.cabletron.com. Cabletron, SmartSwitch Router, SPECTRUM and SmartSTACK are trademarks or registered trademarks of Cabletron Systems