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Gold/Mining/Energy : Direct Focus Inc. (DFXI) -- Ignore unavailable to you. Want to Upgrade?


To: Mark Hill who wrote (277)8/4/1998 8:22:00 PM
From: Gordo  Read Replies (1) | Respond to of 768
 
Good to see DFX holding its own on such a crappy day on the stock markets - thanks in no small part to the positive and timely news release this morning.

I have also had a chance to go over the second quarter financial statements in some more detail. Although revenue was up over Q1, the big increase in cost was for selling and marketing (up almost $2M from Q1). This contributed to slightly lower than expected earnings, and thus the softening in the stock price.

I am hoping that the increased costs are associated with staffing up positions and other costs associated with the new product, or to support increased sales. I may have to give Rod Rice a call on this one.

gord