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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: BillyG who wrote (34920)	8/4/1998 11:13:00 AM
From: BillyG	Respond to of 50808

Cable TV To Dominate Net-Via-TV Services - Study August 4, 1998 MENLO PARK, CALIFORNIA, U.S.A., Newsbytes via NewsEdge Corporation : The cable television industry will lead the charge to theInternet-on-TV service market, even though few cable TV operators offer such services today, SRI Consulting said. The Internet-on-TV report, part of SRI's Advanced Digital Media ongoing subscription service, shows that fewer than 500,000 customers currently subscribe to a Net-on-TV service. Of that number, most subscribe to Microsoft Corp.'s WebTV Networks service in the US. But SRI predicts a boom is coming, with the total number of subscribers worldwide projected to grow to 12 million by 2002. Of those customers, 60 percent will still use a dial-up service to access Net-on-TV. After 2002, cable TV-based services will catch up and surpass dial-up services, SRI said. Cable TV enjoys several advantages over other Internet delivery services, SRI said, including the ability to spread the cost of set- top boxes across several revenue-generating services, including digital TV; relationships with TV programmers, who can help develop Internet-on-TV entertainment content that targets TV audiences rather than simply reformatting Web pages designed for PCs; and access to greater bandwidth, allowing cable TV operators to speed up downloads and potentially offers new applications using high-quality sound and video. SRI's study also notes that most subscribers will expect Internet-on-TV service to be more like an extension or feature of regular television service than merely a new way to access today's Internet. Also, areas with competitive cable TV industries like the US, UK, Canada and France will see the highest overall penetration of Internet-on-TV service. Other factors that will tend to boost the market for Internet-on-TV are high overall Internet use and low cost for making local phone calls for dial-up access, SRI added. Reported By Newsbytes News Network: newsbytes.com . (19980803/Press Contacts: David Rader or Paul Di Senso, SRI Consulting, 650-859- 2348; Phil Gomes, The Weber Group, 650-463-8611. Reader Contacts: Steve Baughman, 650-859-2365, Ed Christie, 650-859-2400, or Charles Stancomb, 44-181- 686-5555, all of SRI Consulting /WIRES ONLINE, BUSINESS/) <<Newsbytes -- 08-03-98>>