To: DMaA who wrote (16922 ) 8/5/1998 10:47:00 AM From: Moonray Read Replies (1) | Respond to of 22053
Wal-Mart Online To Build PCs To Order Newsbytes - August 03, 1998: 8:42 p.m. ET BENTONVILLE, ARKANSAS, U.S.A. (NB) -- Wal-Mart Stores Inc. [NYSE:WMT] confirmed to Newsbytes that it will soon offer custom configured computers through its online storefront, at wal-mart.com The consumer discount giant said that it will market desktop and laptop computers manufactured by ACI Microsystems, a subsidiary of American General Ventures Inc., before the end of this year. According to Wal-Mart, the computers will be marketed under the Avail brand name. The units will come in desktop, tower and notebook models, and the 266 megahertz (MHz) Intel Celeron-powered desktop unit will have a $899 price tag. The desktop will reportedly feature a 3.2 gigabyte (GB) hard drive and 16 megabytes (MB) of RAM, Wal-Mart said. ACI will also serve as the technical support and warranty services provider to potential customers, Wal-Mart said. The new program does not represent Wal-Mart's first venture into consumer PC sales: The company's stores have sold sub-$1000 units built by AST Research Inc. since 1996. One of the top selling points for the new line will be a five day guaranteed delivery promise made to buyers by Wal-Mart. Wal-Mart Online Director Phil Martz said, "We are always looking for ways to increase value and convenience for our customers. Built to order computers are another way that we can bring that to Wal-Mart Online customers. Custom configuration allows us to offer customers the computer that directly meets their needs." Market analysts are saying that Wal-Mart could conceivably succeed in moving a high enough volume of machines for the venture to prove profitable, as the sub-$900 price tag will allow families previously unable to afford a computer to make such a purchase. o~~~ O