To: Steve Fancy who wrote (6301 ) 8/4/1998 7:55:00 PM From: Jerry A. Laska Respond to of 22640
Telefonica seen gaining from Brazil buys By Carlos Dias and Angelo Pavini SAO PAULO, Aug 4 (Reuters) - Spain's Telefnica (TEF.MC) paid a high price for the three Brazilian phone companies it bought last week, but its new dominance in the region should help it pay the hefty bill, analysts said. ''Telefnica didn't see these purchases just as an isolated deal,'' said Marcelo Mollica, an analyst at Brazilian bank Banco Icatu. ''The gains are strategic in global terms.'' Analysts said Telefnica's strong foothold in Latin America will improve its bargaining power with telecom equipment suppliers and in turn help it save money to pay for its recent acquisitions. Telefnica purchased one fixed-line and two cell phone operators during the privatization of Brazil's telecom giant Telebras (TBR - news) last week for more than $6.5 billion. The Spanish telecom firm already owns a stake in one of Argentina's two telephone companies, is outright owner of the major Peruvian operator, has a controlling share of Chile's CTC (CTC - news), and holds a seven percent stake in a Venezuelan phone company. ''Suppliers are going to fight to win contracts with these companies,'' said Virgilio Freire, president of the Brazilian branch of telecom equipment maker Lucent Technologies (LU - news). Analysts also said Telefnica's acquisitions in Brazil will put the company in a unique position to explore the country's largest and wealthiest phone markets. They said the Spanish operator could easily boost revenues by feeding new lines to more than 17 million phone-starved Brazilians. ''By increasing their installations they're going to have conditions to recover their investments more quickly,'' said Joao Miyashiro, an analyst at Brazilian bank Unibanco. Pundits also said Telefnica will have to adopt an aggressive pricing policy as well as a major staff overhaul, including severe lay-offs, to increase revenues. ''Telefnica should adopt the policy of looking for the fastest returns possible with the reduction of rates and an increase in lines,'' said Fabio Nazari, an analyst at Brazilian bank Fonte Cindam. Telefnica might also increase its gains in Brazil by collecting management fees from the companies it controls. Raising prices, analysts said, is not an option since Brazil's privatization rules state that Telefnica will not be allowed to raise phone rates in the first four years after the acquisitions. Telefnica put up a total of $6.509 billion at the privatization auction of Telebras on July 29, by far the largest sum offered by one single company during the sale. The Spanish operator bought the fixed-line unit Telesp Participacoes for $4.972 billion, or $7,102 per line. That sum is considerably higher than the average $2,600 paid per line for U.S. and Latin American phone companies, analysts said. Telefnica also bought cellular operator Tele Sudeste Celular for $1.169 billion, or $3,685 per line, and Tele Leste Celular for $368 million, or $2,825 per line. Some shareholders and rating agencies responded to the hefty price tags with caution. U.S.-based Standard & Poors' said last week it may cut Telefnica's credit ratings based on its recent investments in Brazil. biz.yahoo.com