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Non-Tech : Whole Foods Market (WFM) -- Ignore unavailable to you. Want to Upgrade?

To: GRANOLA who wrote (173)	8/4/1998 5:24:00 PM
From: organicgerry	Respond to of 438

Thanks for calling my attention to this -- I was wondering why the whole segment tanked today. Vitamins are only a small part of WFMI sales (maybe 10% - you can check this on financials) but they do command higher margins than grocery items. But GNC is only discounting certain items UP TO 40% Overall margins little changed. See: biz.yahoo.com In my opinion, this will have little impact on WFMI. They can match any price cut since they own the manufacturing on nutritional items (Amrion). I don't see GNC as their competitor as much as Kroger and Albertsons. They will grow by drawing in more mainstream customers who would never go into a GNC. Just my opinions.