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Technology Stocks : Amazon.com, Inc. (AMZN) -- Ignore unavailable to you. Want to Upgrade?

To: S.Pete who wrote (12631)	8/5/1998 7:52:00 AM
From: Philipp	Read Replies (1) \| Respond to of 164684

S.Pete: Actually, if I were using a portal site, address book site that has a specific "buy some company" name on each page, I would be pretty annoyed by that attempt of restricting my choice, and I would certainly dump that site immediately. Similary I would not use any shopping bot which only searches sites that have a financial marketing agreement with the bot company. I think some of these recent marketing agreements, in particular those that are exclusive, are absolutely suicidal. As Glenn or Rob have said, these actions look pretty desperate. I am thinking of taking AMZN off my potential long-term buy list (where it presently is with a target price of $ 40). Having said that, I am getting pretty annoyed by all those Barnes&Noble banners/cookies on the CNN and quote.com sites. Cheers, Phil

To: S.Pete who wrote (12631)	8/5/1998 8:00:00 AM
From: UFGator93	Respond to of 164684

Every which way you look at it, when an advertiser owns the real estate (pages) and supplies the product, they have a form of monopoly in that particular setting. Even with your qualifier of in that particular setting I can't understand how this would be the case. Even if an advertiser owns a site and is the exclusive advertiser on that site for any given market, this still does not constitute a monopoly by any stretch of the imagination. In a monopoly, the consumer has no choice about where to purchase the good or service. A consumer has many, many choices about where to purchase books, both online and from brick & mortar stores. Saying that Amazon has a monopoly with certain consumers because they are the exclusive advertiser on a given site is like saying that if Coke is the only company to advertise during the Super Bowl, they have a monopoly on the soft drink market. Not only do people watch shows other than the Super Bowl, they are already aware of many other soft drink companies to begin with. Amazon has no monopoly whatsoever. Damon