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To: IMPRISTlNE who wrote (12640)8/5/1998 8:48:00 AM
From: Glenn D. Rudolph  Read Replies (1) | Respond to of 164684
 


<<<<Revenues are slowing and losses are growing. Hmmm..looks like a winner to me. By
the way, debt is increasing.

Glen,,,are you talking about your biz? <G> LOL...Sorry Couldn't resist,,,buddy <G>


IMPRISTINE,

No offense taken, Actually gross margins in my business have declined over the last five years. The retail industry is very competitive and the margins we could command prior to 1993 are long gone. It may be my poor business management. I have not ruled that out. However, the trade publications seem to indicate this reduced margins is occuring through the jewelry retail industry.

I any case, we can turn a profit but must do more gross revenues to do so. Advertisings costs have increased. Net profit is fine but that is due to the increase in gross revenues. Leasing expenses are not increasing due to too much retail space available. Payroll, heat, light, water, insurance, etc (basically operating costs) have increased. We keep marketing costs separate of operating costs. We do have operating costs which are significant. Amazon claims to have no operating costs. Their employees work for free, liability insurance obviously is free and their distribution centers are donated. The utilties must donate their service too. I would be very wealthy and turning a much larger profit if I removed my operating expenses. If I was not making money, I would then be profitable after removing the cost of operations and marketing. Does that sound familiar? Unfortunatly, gross revenues would drop without the marketing and my employees would quit if I do not pay them. The power company would turn out the lights and the Landlord would have me removed. It is a real dilemma.

Glenn