LSI Logic Opens Design Facility in Beijing
09:21 a.m. Aug 05, 1998 Eastern
BEIJING, Aug. 5 /PRNewswire/ -- LSI Logic Corporation (NYSE: LSI), a leading
Silicon Valley semiconductor solutions company with worldwide operations, has
opened a design facility in Beijing to address the rapidly growing Chinese
marketplace for consumer electronics products.
The new facility, staffed with sales, marketing and engineering personnel, will allow
LSI Logic to work closely with Chinese manufacturers of digital home entertainment
products, such as Digital Video Disk (DVD) players, satellite TV set-top boxes, and
digital cameras. LSI Logic provides the electronic 'brains' for these systems, with
chips, software, and other key components integrated into comprehensive Reference
Designs or Manufacturing Kits. The company's products, which offer complete
solutions for design and production, will enable Chinese manufacturers to implement
world standard technology and to accelerate the development of a range of
consumer electronics products.
John D'Errico, vice president and general manager of LSI Logic Pan Asia
Marketing, said, "LSI has had an active presence in China since 1991, and with the
consumers' increasing demand for high-quality entertainment electronics, we have
achieved considerable success in the DVD and set-top box arenas. We have already
established a number of strong customer and manufacturing partner relationships,
including those being announced today with DSP and Thakral."
"With our new design facility in Beijing, we are reinforcing our commitment to our
customers and partners," D'Errico added. "With a local presence, we can be readily
available to provide support tailored for special requirements, whether they need
production-ready manufacturing kits or complete concept-to-product design support.
We will also be better placed to work cooperatively with the Ministry Information
Infrastructure (MII) and Chinese manufacturers in accelerating consumer
electronics market growth."
Heading the Beijing design facility is Dai Wei Yeo, applications manager, who was
promoted to the new post from his position as applications engineer in LSI Logic's
Pan Asian headquarters, Singapore. Mr. Yeo reports to Dipak Raval, managing
director of LSI Logic's Pan Asia operations. The Beijing facility currently has a staff
of 10, including field application engineers, sales and marketing personnel. Five
additional staff members will be added in the next year.
"LSI Logic is known for providing its customers with system-level solutions and
enabling their customers to bring products to market in record time. With our offices
now operational in China, we can ensure that our customers here have the same
level of access to LSI Logic's capabilities," said Dipak Raval.
D'Errico said LSI Logic plans to open additional design facilities in other Chinese
electronics market hubs, including Shanghai and Shinzen, within the next several
years.
LSI Logic Beijing is located at Room 707/8 Canway Building, 66 Nan Li Shi Lu,
Beijing, China 100045; telephone 86 10 6804 2534; fax 86 10 6804 2521.
About LSI Logic
LSI Logic Corporation, the System on a Chip Company(R), is a leading supplier of
custom high-performance semiconductors, with operations worldwide. The company
enables customers to build complete systems on a single chip with its CoreWare(R)
design program, thereby increasing performance, lowering system costs and
accelerating time to market. LSI Logic develops application- optimized products in
partnership with trendsetting customers, and operates leading-edge, high-volume
manufacturing facilities to produce submicron chips. LSI Logic is headquartered at
1551 McCarthy Boulevard, Milpitas, California 95035, 408-433-8000,
www.lsilogic.com. SOURCE LSI Logic Corporation
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Copyright 1998, PR Newswire
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