LSI Logic Opens Design Facility in Beijing
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This is merely confirmation of CUBE's successful business plan in China. There is no mention of CVD or Super-VCD. It will take LSI a long time to ramp up and build relationships with distributors, suppliers, etc.
Leading U.S. Semiconductor Company Expands Commitment to Fast-Growing Chinese Consumer Electronics Market With
Local Services and Support
BEIJING, Aug. 5 /PRNewswire/ -- LSI Logic Corporation (NYSE: LSI), a leading Silicon Valley semiconductor solutions
company with worldwide operations, has opened a design facility in Beijing to address the rapidly growing Chinese
marketplace for consumer electronics products.
The new facility, staffed with sales, marketing and engineering personnel, will allow LSI Logic to work closely with Chinese
manufacturers of digital home entertainment products, such as Digital Video Disk (DVD) players, satellite TV set-top boxes,
and digital cameras. LSI Logic provides the electronic 'brains' for these systems, with chips, software, and other key
components integrated into comprehensive Reference Designs or Manufacturing Kits. The company's products, which offer
complete solutions for design and production, will enable Chinese manufacturers to implement world standard technology and
to accelerate the development of a range of consumer electronics products.
John D'Errico, vice president and general manager of LSI Logic Pan Asia Marketing, said, "LSI has had an active presence in
China since 1991, and with the consumers' increasing demand for high-quality entertainment electronics, we have achieved
considerable success in the DVD and set-top box arenas. We have already established a number of strong customer and
manufacturing partner relationships, including those being announced today with DSP and Thakral."
"With our new design facility in Beijing, we are reinforcing our commitment to our customers and partners," D'Errico added.
"With a local presence, we can be readily available to provide support tailored for special requirements, whether they need
production-ready manufacturing kits or complete concept-to-product design support. We will also be better placed to work
cooperatively with the Ministry Information Infrastructure (MII) and Chinese manufacturers in accelerating consumer
electronics market growth."
Heading the Beijing design facility is Dai Wei Yeo, applications manager, who was promoted to the new post from his position
as applications engineer in LSI Logic's Pan Asian headquarters, Singapore. Mr. Yeo reports to Dipak Raval, managing
director of LSI Logic's Pan Asia operations. The Beijing facility currently has a staff of 10, including field application engineers,
sales and marketing personnel. Five additional staff members will be added in the next year.
"LSI Logic is known for providing its customers with system-level solutions and enabling their customers to bring products to
market in record time. With our offices now operational in China, we can ensure that our customers here have the same level
of access to LSI Logic's capabilities," said Dipak Raval.
D'Errico said LSI Logic plans to open additional design facilities in other Chinese electronics market hubs, including Shanghai
and Shinzen, within the next several years.
LSI Logic Beijing is located at Room 707/8 Canway Building, 66 Nan Li Shi Lu, Beijing, China 100045; telephone 86 10
6804 2534; fax 86 10 6804 2521.
About LSI Logic
LSI Logic Corporation, the System on a Chip Company(R), is a leading supplier of custom high-performance
semiconductors, with operations worldwide. The company enables customers to build complete systems on a single chip with
its CoreWare(R) design program, thereby increasing performance, lowering system costs and accelerating time to market. LSI
Logic develops application- optimized products in partnership with trendsetting customers, and operates leading-edge,
high-volume manufacturing facilities to produce submicron chips. LSI Logic is headquartered at 1551 McCarthy Boulevard,
Milpitas, California 95035, 408-433-8000, www.lsilogic.com.
SOURCE LSI Logic Corporation
/NOTE TO EDITORS:
1. The LSI Logic logo design, CoreWare and The System on a Chip Company
are registered trademarks of LSI Logic Corporation.
2. All other brand or product names may be trademarks or registered
trademarks of their respective companies.
3. Reader inquiries should be directed to 800-574-4286 within the US and
Canada, or 32-11-300351 within Europe, or 408-433-7700 for all other
countries. Ask for Dept. CPNR14.
4. Copies of LSI Logic news releases can be obtained through FAXLOGIC at
800-457-4286.
5. Please do not assign a Reader Service number to this release./
/CONTACT: Dipak Raval of LSI Logic, 011-65-334-9063, or raval@lsil.com;
or Matthew Quint, or Janis Ulevich of Ulevich & Orrange, Inc., 650-329-1590,
or info@u-o.com, for LSI Logic Corporation/
LSI and "DSP Center" in China......
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