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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: BillyG who wrote (34991)	8/6/1998 10:40:00 AM
From: Stoctrash	Read Replies (1) \| Respond to of 50808

Real nice DVD's members.aol.com

To: BillyG who wrote (34991)	8/6/1998 2:08:00 PM
From: DiViT	Respond to of 50808

C- Cube , Spatializer Team On 3-D Sound For Consumer Devices Craig Menefee, Newsbytes 08/05/98 Newsbytes News Network (c) Copyright 1998 Post-Newsweek Business Information, Inc. All rights reserved. WOODLAND HILLS, CALIFORNIA, U.S.A., 1998 AUG 5 (NB). Spatializer Audio Laboratories Inc. [NASDAQ:SPAZ] considers the deal it announced with C- Cube Microsystems Inc. [NASDAQ: CUBE ] a major advance in putting its N-2-2 version of three-dimensional (3-D) sound into DVD players and consumers' living rooms. Spatializer wants consumers to know there's more to good audio than just stereo. The N-2-2 system gives two speakers a multi-channel home theater sound without having to rewire the house or stretch the budget for an upscale sound system in order to get into DVD playbacks. C- Cube , a digital video technology specialist, will use the N-2-2 multi-channel "virtual 3-D" algorithm as an audio feature option for its consumer electronics and PC multimedia customers. "Consumer electronics and PC users alike have discriminating expectations for DVD audio and video playback," remarked Harry Raftopolous, C- Cube 's director of marketing for the consumer division. The deal follows Spatializer's long-term market plans. Michael Bolcerek, president of the firm's audio division, told Newsbytes about convergence of digital technology for the PC with home entertainment and other DVD devices. The firm's other division works in the field of optical storage devices. Bolcerek knows the technology world. He went over to Spatializer from Oracle, where he watched the giant database company grow from a $100 million to a $1.2 billion concern. He's not predicting that kind of growth for Spatializer, but he says DVD and its cousins make the time right for a 3-D sound revolution. The opportunities, Bolcerek says, are enormous. In the last year, he told Newsbytes, he has seen the market go "from an analog product marketplace dominated by integrated circuit design with a low-cost emphasis to a digital marketplace where technologies are incorporated first into consumer electronics but move rapidly into PCs, or start in PCs and move rapidly into consumer electronics. It's all enabling the emerging digital marketplace, where PCs merge with consumer electronics." The movement back and forth between digital technology and the living room is a key to Spatializer's audio strategy. "We are moving, aggressively, toward convergence," Bolcerek told Newsbytes. He says DVD drives will fuel the convergence, at least as far as Spatializer's N-2-2 sound technology is concerned. "The business we're in is very similar to software management," Bolcerek commented. "It has roots in the digital domain, and it becomes more of a software licensing than a royalty-based business." He says DVD movies are at the core of what is becoming an exponential growth rate in DVD player markets, which are following along behind the growth in available content. "I think you'll see a growing number of rental houses very soon, where you can go to rent DVD movies. And with HDTV (high definition television) coming, we'll see the movement of multi-channel audio into the home. Digital video and digital audio are coming very rapidly to forefront of consumer electronics." What drew C- Cube may have been the ability of multi-channel audio to mimic a theater sound without the need for new amplifiers or extra speakers. Said Bolcerek, "Things like N-2-2 will bring to the mass market a feeling and understanding and experience people have never received before -- a home theater at your house." Spatializer has a side on the World Wide Web at spatializer.com . Reported by Newsbytes News Network: newsbytes.com . 13:30 CST Press & Reader Contact: Marie Domingo, Spatializer, 650-428-0400, Ext. 221, e-mail mdomingo@spatializer.com /WIRES PC, BUSINESS/