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Technology Stocks : eidos--maker of Tomb Raider -- Ignore unavailable to you. Want to Upgrade?

To: Bleeker who wrote (1197)	8/7/1998 12:45:00 PM
From: Jeff Lins	Read Replies (2) \| Respond to of 1773

One last thing :) Bleeker, the rebate thing is not such a big deal to me. FF7 carries a heavy retail price out there, and so I am sure it has a hefty wholesale price as well. If 20% of the people use the rebate, our average selling price declines by 2 bux. The question is, will this sell more games than if we set the wholesale price 2 bux lower? (20% is my made up number) We don't know, but the folks at EIDSY marketing seem pretty sharp. I think that they know the rebate return averages, and saw this as a smart move. Comparing this to BROD is not fair, IMHO. BROD makes lots of products that "mom" might buy. Even Myst was a family type game. I think that that particular demographic is more likely to return a rebate than some 20 year old guy that can barely find a matching pair of socks! Just opinion here, not facts. And BROD was a dog, IMHO. It had some nice franchise titles, but was clearly never worth what the street saw in it for quite a while. jeff