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Technology Stocks : Cyberian Outpost (Symbol: COOL) -- Ignore unavailable to you. Want to Upgrade?

To: Ron who wrote (160)	8/10/1998 10:27:00 AM
From: Bo Murphy	Respond to of 1932

Cyberian Outpost Announces Strategic E-Commerce Initiative for Latin America Business Wire - August 10, 1998 10:14 KENT, Conn.--(BUSINESS WIRE)--Aug. 10, 1998--Cyberian Outpost, Inc. (NASDAQ: COOL), a leading global Internet-only retailer of computer hardware, software and peripheral products today announced a marketing and transaction agreement with StarMedia Network, one of Latin America's top online networks. Under the terms of the agreement, Cyberian Outpost will be the premier computer products reseller for the StarMedia Network. Currently, Cyberian Outpost generates 36% of its revenues in international markets, and this announcement reflects a strategic move by the company to further its position in Latin America. Over the course of this one-year agreement, Cyberian Outpost (www.outpost.com) is guaranteed a minimum number of impressions from StarMedia (www.starmedia.com). In return, the company pays StarMedia an initial and monthly fee. As Cyberian Outpost generates revenue through this partnership, a small portion of the proceeds are paid to StarMedia. Cyberian Outpost will be promoted by StarMedia through a series of online promotions such as banner ads, buttons and storefronts. In addition, Cyberian Outpost will be included in StarMedia's offline advertising and marketing initiatives throughout Latin America. "Cyberian Outpost selected StarMedia to extend its reach into the Latin American market because it is easy to use and it has become the online gathering place for Internet users throughout the region," said Darryl Peck, President and CEO of Cyberian Outpost. About StarMedia Network StarMedia Network is a leading Latin American online network. The company boasts a long list of firsts, including the first free, in-language email service, the first in-language 24 hour online news service and the first search engine that supports country-by-country, regional or worldwide searches in both Spanish and Portuguese. Chase Capital Partners, Flatiron Partners, Intel, Robertson Stephens are investors in StarMedia. The company has offices throughout Latin America and in New York City and Miami, Florida. About Cyberian Outpost Based in Kent, Connecticut, Cyberian Outpost is a leading global Internet-based computer retailer that sells hardware, software and peripherals. Billed as "The Cool Place to Shop for Computer Stuff," Cyberian Outpost has strategic partnerships with such companies as AOL, Excite, CNET, and Lycos/Bertelsman. It was ranked the "the best computer equipment site" by Money Magazine in September 1997. Cyberian Outpost was founded in 1995 by its president and CEO, Darryl Peck. Cyberian Outpost's home page can be found at outpost.com. CONTACT: Cyberian Outpost Robert Davis Rathbun, VP Business Development 860/927-8228 rdr@outpost.com or Connors Communications Meredith Mansfield 212/807-7500 meredith@connors.com