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To: DiViT who wrote (35042)8/7/1998 3:48:00 PM
From: John Rieman  Respond to of 50808
 
Divio is sampling a DV codec...............................

Posted: 9:00 p.m., EDT, 8/3/98

Divio codec attacks digital video market
By Junko Yoshida
SUNNYVALE, Calif. - A small Silicon Valley company has developed what appears to be the industry's first single-chip codec for a digital video format that is taking on ever more importance, especially in markets outside the United States. Divio Inc., formerly known as Next Wave Technology, is aiming its NW701 chip - designed for the so-called DV format - at PCs, PC add-in cards for video editing and the potentially huge market for DV camcorders.

Largely driven by Japanese consumer giants such as Matsushita, Sony and JVC, DV is a compression format based on discrete cosine transform (DCT) technology and originally designed for digital tape recording for camcorders and VTRs. Its specification is now standardized as IEC-16884.

While MPEG-2 has swept into the market as a distribution format for satellite, cable, terrestrial broadcasting and DVD, DV has been quietly establishing itself as the video industry's de facto acquisition format for consumer digital camcorders, as well as professional digital cameras and post-production editing systems.

Curiously, however, despite a huge and growing DV-based digital camcorder market worldwide, no U.S. chip vendor - except Divio - has jumped into the DV compression and decompression IC market. To date, the DV codec market belongs completely to Matsushita and Sony, which have independently designed solutions in the form of tightly packed pc-board modules featuring chip sets with sometimes as many as seven ICs.

Those making DV camcorders in Japan are either sourcing the DV codec modules from Matsushita or Sony, or are forced to start in-house ASIC development. No other off-the-shelf DV codec solutions exist for OEMs, Divio executives said last week.

"Our single-chip DV codec will create a new paradigm, in which vendors outside Japan can now effectively enter the DV camcorder or DV-based add-in-card business," said Isaac van Kempen, vice president of marketing at Divio (Sunnyvale, Calif.).

Privately held Divio hopes to get a head start on a market that's could prove lucrative yet is largely ignored by leading MPEG chip vendors like C-Cube Microsystems and LSI Logic. Divio estimates that by the end of this year, close to 3 million DV camcorders will have shipped worldwide since 1996. "In Japan, DV camcorders are outselling analog camcorders for the first time," van Kempen said.

more....................

eet.com



To: DiViT who wrote (35042)8/7/1998 4:46:00 PM
From: Alex Dominguez  Read Replies (1) | Respond to of 50808
 
" So are you out already?"

I knew i would be out at 18 today as soon as i saw sexy Maria Bartiromo announce that CUBE had been upgraded. Will get back in at 16 1/2(order already put in).

Alex(making my MPEG money back!)



To: DiViT who wrote (35042)8/9/1998 10:22:00 AM
From: John Rieman  Read Replies (2) | Respond to of 50808
 
Chelsea-I, the daughter card, due the end of July????????????????

Manufacturer's suggested list price for the REAL 3D StarFighter AGP 4MB board is now US$85.00 while the list price for the REAL 3D StarFighter AGP 8MB board is US$109.00. The StarFighter AGP 8MB board with video in/out and a DVD daughter card will be available in late July and carry a list price of US$259.00. Prices for the retail versions, which come with a large software and game bundle including titles such as Wing Commander: Prophecy, Daytona USA Deluxe, and trueSpace SE, will be slightly higher.

real3d.com