To: Jenna who wrote (12723 ) 8/8/1998 12:19:00 PM From: Jenna Respond to of 120523
First Among Fundamentals: Earnings, Sales William O'Neil, IBD's Chairman and founder discusses the importance of both fundamental and technical analysis to find winning stocks. I mentioned last weeks column. Here is a little about this week's installment in his series of "how to find winning stocks" O-Neil: We've found that strong sales and earnings were among the most important characteristics of winning stocks. You're looking for strong increases in quarterly sales and earnings compared to the same quarter the year before. You also want an acceleration in the rate of increase in the latest quarter over the previous quarter [ed.(this is parallel to the earnings acceleration criteria (from last quarter) and earnings velocity (from the same quarter last year) that we use in our Market Gems newsletter.] The examples were intriguing:SALES: In October 1986, six months after its initial public offering Microsoft's lates-quarter sales were up 68% and its earnings were up 75%. The earnings gain was its seventh in a row. In March 1982, six months after its IPO, Home Depot's earnings were up 140% in the most recent quarter. Sales in the most recent three quarters accelerated from 104% to 158% to 199% with the last nine quarters averaging 177%. In 1990, Cisco's systems' earnings were up in the prior nine quarters from 150% to 1,100% with the average being 443%.. This is what I mean when I refer to the sales and earnings power behind the biggest winners.EARNINGS: You should also look for growth in annual earnings a longer term indicator. Microsoft's annual growth rate was 99% at the point it took off in 1986, and Cisco's was 57% in 1990.. These leaders showed strong return on equity and healthy pretax profit margins. All of this happened before they went on to make their biggest price moves. My rule of thumb is: Look for ROES of 17% or higher [we do] This is perhaps the most important thing to look for: Look for bases building after price declines: These bases were formed specifically because of a decline or correction in the general market averages. In each case, when the market finally turned and was on a new uptrend, these leaders were the first stocks in the market to move [ed. comment: those are the ones on the watch lists]. These what I like to call our 'street beaters'.. I've often mentioned that these will be the first to rebound after a correction. We are seeing signs of that right now in the market place. Of course others rebound also as we see in the amount and kind of stocks appearing in Thomas's watch list, for example, which include some of the smaller cap stocks that have been hit and the excellent potential for a turnaround and/or continuation of gains of others like ISLI which have been great performers. All in all were it not for high fundamentals many of these stocks would never rebound. BOST is a good case in point and perhaps SOC or Z or Golden Books would be an example of others that will be hard-pressed to rebound.