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To: Premier who wrote (1276)	8/9/1998 2:22:00 AM
From: TokyoMex	Read Replies (2) \| Respond to of 19700

Internet Shares Rise on Ad Revenue Optimism By MYLENE MANGALINDAN c.1998 Bloomberg News ÿ ÿ ÿ ÿ ÿAmazon.com Inc., Yahoo! Inc., America Online Inc. and other Internet stocks climbed Friday on optimism that advertising and electronic-commerce revenue will rise as the companies broaden their services and expand globally. ÿ ÿ ÿ ÿ ÿAmazon, the world's largest online bookseller, soared 6 1/2 to 116. Lycos Inc. rose 6 5/8 to 64 1/2, and No. 1 Internet directory Yahoo! rose 4 1/4 to 91 5/8. America Online, the No. 1 online service, climbed 6 1/2 to 111 7/8. ÿ ÿ ÿ ÿ ÿInternet companies soared in anticipation of a surge in consumer use of the global computer network, especially rapid growth in electronic commerce. Investors are betting that companies such as ETrade Group Inc. and Amazon that sell goods and services online, as well as online gateways such as Yahoo!, will see a big boost in revenue from increased Web use. ÿ ÿ ÿ ÿ ÿ''We expect the (Internet) stock group to end the year at new highs, based on seasonal uptick in traffic, advertising and commerce, starting in September,'' said Keith Benjamin, an analyst with BancAmerica Robertson Stephens, who rates AOL ''strong buy.'' ÿ ÿ ÿ ÿ ÿETrade, an online brokerage, rose 1 9/16 to 28 11/16. Excite Inc., the No. 2 online search service, rose 4 1/16 to 45 15/16. ÿ ÿ ÿ ÿ ÿOther Internet-related stocks got a lift, including Inktomi Corp., which surged 11 1/2 to 59 1/4, and online ad agency DoubleClick Inc., which rose 5 1/2 to 43 1/4. EarthLink Network Inc., an Internet service provider, rose 4 5/8 to 40 1/2.