To: MR. PANAMA (I am a PLAYER) who wrote (2110 ) 8/12/1998 1:13:00 PM From: MR. PANAMA (I am a PLAYER) Respond to of 3183
177% Increase in First Quarter Sales Reported At the Fragrance Counter NEW YORK--(BUSINESS WIRE)--Aug. 12, 1998--The Fragrance Counter (AMEX:ALU - news; www.fragrancecounter.com), the leading online fragrance and cosmetics retailer, today announced that sales for the quarter ending June 30, 1998 were $313,598, up from $113,523 for the same period last year-representing an increase of 177% and reaching a gross profit of 49%. As previously reported, traffic to The Fragrance Counter for fiscal first quarter 1998 (April, May, June) has quadrupled vs. traffic for the same period in 1997. Approximately 600,000 users clicked onto the site during this year's second quarter-nearly 500,000 of which visited during May and June-vs. 150,000 users the same time last year. ''Sales for this period are significant because they directly reflect The Fragrance Counter's exclusive agreements with America Online (NYSE:AOL - news), the world's leading internet online service, as well as major ''portal'' sites-Yahoo! (NASDAQ:YHOO - news), Excite (NASDAQ:XCIT - news) and Lycos (NASDAQ:LCOS - news)-all of which became effective in the quarter,'' said Eli Katz, senior vice president and general manager for The Fragrance Counter. These agreements have enabled The Fragrance Counter to secure exclusive real estate and merchandising space on the Internet, since nearly 86% of approximately 41.5 million web users pass through at least one of these portals every month. Visitors to The Fragrance Counter's sister site, Cosmetics Counter (www.cosmeticscounter.com),which debuted in mid- June, were not included in the reported figures. ABOUT FRAGRANCE COUNTER The Fragrance Counter, launched in September 1995, is a wholly owned subsidiary of Allou Health and Beauty Care. It is widely considered to be the premier retailer of designer fragrances online, offering more than 1,000 brand names and rare, hard-to-find fragrances. The Fragrance Counter is also a featured retailer on The Microsoft Plaza (NASDAQ:MSFT - news). Contact for investor relations: ------------------------------ David Shamilzadeh, senior vice president and chief financial officer, 516/787-1312 ALLOU HEALTH AND BEAUTY CARE Contact for press inquiries: --------------------------- Eli Katz, senior vice president and general manager, 516/787-1360 FRAGRANCE COUNTER elikatz@aol.com SOURCE: FRAGRANCE COUNTER -------------------------------------------------------------------------------- Contact