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To: John Rieman who wrote (35070)	8/10/1998 12:21:00 PM
From: BillyG	Read Replies (1) \| Respond to of 50808

TI plans for digital TV. A VLIW media processor???? eet.com <<In a series of interviews here and in Houston, executives said process technology will take ASIC capability below 0.20 micron next year, as the company - driven by a belief in a yet-unproven VLIW architecture - scouts DSP applications in such areas as smart, third-generation cellular phones and digital TVs.>> <<SNIP>> <<The new capabilities are being announced at a time when TI is seeking new high-end applications for its DSPs beyond the cost-sensitive sockets they fill today in modems, hard drives and cellular phones. "There are a lot of end equipment areas we are working on that we haven't been public about," said Tom Engibous, TI's chief executive officer. "We have a number of teams working on everything from print technology to communications and the consumer space. We see the living room going digital, starting with digital still cameras, digital VCRs, digital camcorders and digital TVs." Engibous sketched out such concepts as programmable DSPs, more powerful than anything TI currently offers, that could be used to decode digital cable-, satellite- or terrestrial-TV broadcasts. "There isn't a DSP out there that meets these requirements," he said. "You see all these multimedia processors trying to do TV-like functions . . . that's our play, if we can get the chip out quickly." Gene Frantz, a senior fellow with TI's DSP group, confirmed the company has launched a DTV project at its Dallas headquarters but declined to give details. "We are in the process of trying to find our direction here," said Frantz, who added that TV makers still seek low-cost, hard-coded solutions and that DTV-product concepts are still evolving.>> <<SNIP>> <<TI may have to reach for an architecture beyond its high-end C6X DSPs to serve digital TVs or broadband mobile phones. That will drive the company still deeper into the very long-instruction-word (VLIW) architectures it is already pioneering with the C6X. "No VLIW architecture has been successful to date, but longer term I believe VLIW will win more high-performance DSP applications than any other architecture," said Engibous. "I'll be frank: We were worried about [using VLIW in the C6X], because if your compiler is not great the whole thing dies. But our feedback on the C6X is promising." TI needs the VLIW-based C6X to be a success and pave the way to new high-end applications.>>

To: John Rieman who wrote (35070)	8/10/1998 12:21:00 PM
From: .com	Read Replies (1) \| Respond to of 50808

Monday August 10, 11:46 am Eastern Time Company Press Release ADVISORY/Photo of logos for Divicom and DIRECTV are available on BW PhotoWire/AP PhotoExpress, PressLink and Business Wire's Web Site ADVISORY... --(BUSINESS WIRE)-- The photo is BW3 on AP PhotoExpress. The photo is on Business Wire's Web Site at URL: businesswire.com Photo caption reads: DiviCom Inc. (NASDAQ:CUBE - news), a leading provider of systems for digital television, today announced it has signed an agreement to supply DIRECTV (NYSE:GMH - news) with compression equipment for its new Los Angeles Broadcast Center (LABC). See BW184 (DIVICOM) that ran earlier today for more information.