Netscape Selects AdForce As Its Centralized Ad Serving Technology
PR Newswire - August 10, 1998 11:50
CUPERTINO, Calif., Aug. 10 /PRNewswire/ -- AdForce today announced that the AdForce centralized ad management solution has been chosen by Netscape
Communications Corporation (Nasdaq: NSCP) to provide centralized ad delivery services for Netcenter, Netscape's industry leading Internet portal.
Netscape's Netcenter (home.netscape.com) is one of the most heavily trafficked sites on the Internet. The site is the default home page for users of Netscape's
popular Internet client software.
Netscape is using AdForce to serve ads on select Netcenter pages, including those with dynamically generated content. "We were attracted to AdForce because of
its advanced inventory management and reporting capabilities, as well as robust technology," said Jerrell Jimerson, vice president of consumer programming for the
Netcenter Division at Netscape. He continued, "AdForce will enable us to maximize the value of our Netcenter advertising inventory."
"Netscape has been at the forefront of Internet technology since its inception," said Chuck Berger, Chairman and CEO of AdForce, Inc. "Netscape's decision to use
AdForce says a lot about our service, our centralized architecture and our strategic relationships. We are very pleased to welcome Netscape as a new customer,"
added Berger.
About Netscape Netcenter
Netscape Netcenter is Netscape's leading portal site that provides users with a home base on the Internet. From Netcenter, users can navigate the Internet, access a
broad range of consumer and business content and services and communicate with others online. Netscape recently launched Netscape Netcenter 2.0, which
includes seventeen content channels and leading-edge services including new Netscape-branded Search, Software Download, WebMail and Member Directory.
The site includes directory services such as What's New, What's Cool and Yellow Pages and White Pages by InfoSpace. The new home page features horoscopes,
weather, stock quotes, and news headlines from ABCNEWS.com in an integrated navigation scheme that makes the site easy to use.
About AdForce(TM)
AdForce is an end-to-end online ad management service that enables both online publishers and advertisers to leverage the unique advantages of the Internet as the
first fully interactive medium. Advanced inventory management and targeting capabilities help Web publishers sell more inventory at higher values. Ad agencies
maintain complete control over complex campaigns, enabling real-time optimization and delivering maximum value for their clients.
About AdForce
Founded in 1994 in as IMGIS, Inc., AdForce is a leading provider of centralized advertising management services. Deploying advanced technology and backed by
a robust data center, the AdForce service delivers more than one billion ads monthly for well-known customers including GeoCities, Magnet Interactive, Modem
Media.Poppe Tyson, Netscape and 2Can Media. AdForce has strategic partnerships with America Online, Inc. and Experian (formerly Metromail Corp.), both of
which have made minority investments in the Company. Privately held, AdForce has raised over $35 million in net funding. Additional leading investors include
Attractor Investment Management, Convergence Partners, Hambrecht & Quist, Hummer Winblad Venture Partners and 21st Century Venture Capital Fund. One of
the industry's leading privacy advocates, AdForce has offices in Cupertino, Costa Mesa and New York City.
AdForce and the AdForce logo are trademarks of AdForce, Inc. Netscape, Netscape Navigator, Netscape Certificate Server, Netscape ONE, SuiteSpot and the
Netscape N and Ship's Wheel logos are registered trademarks of Netscape Communications Corp. in the United States and other countries. Other Netscape logos,
product names, and service names are also trademarks of Netscape Communications Corp., which may be registered in other countries. Other product and brand
names are trademarks of their respective owners.
SOURCE AdForce, Inc.
/CONTACT: Virginia MacLean, Director, Corporate Marketing of AdForce,
Inc., 408-873-3680, x133, virginia@adforce.com; or Jane Anderson of Jane
Anderson Communications, 650-854-3883, jaemail@aol.com/
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