To: DiViT who wrote (35085 ) 8/11/1998 10:46:00 AM From: BillyG Respond to of 50808
Divio announces single-chip codec for DV (the compression used in most digital video camcorders).................... Divio Introduces Revolutionary Digital Video Hardware Compression Solution; Industry's First Single-Chip DV Codec Enables Professional and Consumer Digital Video Applications SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 11, 1998--Divio Inc. today introduced the NW701(TM) digital video solution, the industry's first single-chip digital video (DV) encoder/decoder (CODEC) for the growing digital camcorder and nonlinear video editing markets. Based upon current industry, and fully DV-SD "Blue Book" compliant, the NW701 provides a highly integrated and cost-effective platform that delivers the quality of today's broadcast equipment to both an existing professional and emerging consumer class of users. "Divio is leading the integration of DV into consumer, prosumer and professional products with the NW701, expediting the transformation from content consumption to real-time content creation," said Isaac van Kempen, vice president of marketing of Divio Inc. "Previous DV codec designs have required as many as seven chips. "The ability to embed the functionality of seven dedicated chips into a single-chip design will allow manufacturers to drastically lower the cost of product development, minimize engineering resources, and ultimately reduce time to market." "For several years, Panasonic has actively promoted and nurtured an Open Systems approach to insure interoperability in the emerging world of DV/DVCPRO digital video development. We see the Divio NW701 chip as the most significant recent advancement toward that world-wide goal," said J. Michael Brinkman, director-Strategic Business Development at Panasonic Broadcast & Television Systems Company. "Divio's remarkable combination of high integration, low-cost, and readily available developer support will enable many more companies to create both professional and consumer video products which are fully compatible with current DV/DVCPRO equipment offered by Panasonic and others." Divio's NextWave DV Technology Divio's NextWave(TM) digital video technology is based on the company's innovative signal-chip compression architecture that allows consumer electronics OEMs, PC peripherals manufacturers and add-in card manufacturers to provide cost-effective solutions that will expand the acceptance of digital video. The NW701 provides all of the functionality typically found in costly, multiple-chip designs through the cohesion of up to seven chips into an all-inclusive single-chip architecture. NW701 Features Fully "Blue Book" DV-SD Compliant -- DV is an open standard with no associated licensing fees, unlike with MPEG2/DVD, created in 1994 by 55 electronic manufacturers. Since that time, the DV compression standard has become widely accepted as the choice for recording digital video on to tape. The NW701 fully supports all aspects of the DV-SD standard and offers OEMs full "Blue Book" compliance. Industry's Only Low Data-Rate Modes -- In addition to the DV standard 3.6 Mbytes/sec data rate, Divio also provides support for recording at lower data rates including 3.0, 2.4, 1.8, 1.5 and 1.0 Mbytes/sec. Lower data rates allow for recording to standard computer peripherals (i.e. slower IDE hard drives) and faster preview during editing sessions. Industry's Only Integrated Multi-Tap Video Filter -- A 7-tap video filter is used when down sampling source video from 4:2:2 to 4:1:1 or 4:2:2 to 4:2:0 to retain the overall quality of the incoming video source. Enhanced Applications -- In the professional broadcast industry, the DVC-Pro format is winning widespread acceptance by replacing the analog Betacam format for content capture and editing. DV's high quality video and integrated editing functions additionally enable professional-level editing and special effect development. Video enthusiasts are welcoming this high video quality, low-cost and hardware performance. The NW701 DV CODEC consequently provides for affordable PC add-in card designs. For consumers, digital camcorders using the DV format have already begun to replace their analog predecessors, including Hi8, 8 mm and VHS-C. Double Clock Option -- The DV standard requires a minimum of a 27 MHz clock speed to be used to process a single stream of data. By offering an advanced double clock option, the NW701 can offer a 54MHz clock speed that enables the device to process two concurrent data streams. This allows digital non-linear editing devices to utilize a single DV CODEC, thus reducing overall system cost. Full Featured Audio Support -- When a microphone on a digital video camcorder captures sound, it is converted into a digital signal. This process includes both sampling and quantization, which converts the analog signal into ones and zeros. The audio is then digitally manipulated and recorded. The NW701 can sample audio signals at 48 KHz (48 thousand per second), 44.1 KHz or 32 KHz and can either be of 16 bit or 12 bit quantization. This enables OEMs the ability to switch between the two modes. The higher the sampling and quantization rates, the better the data represents the original sound. Manufacturing Kit To enable customer's design efforts, Divio provides a full manufacturing kit including complete software support and reference card designs. To ensure high performance and cost efficient designs, Divio has co-operated with Philips Semiconductors to deliver a system solution featuring industry leading Philips Semiconductors components including PCI bridges, video encoders, video decoders and audio CODECS. Martin Maloney, international product marketing manager for Desktop Video ICs at Philips Semiconductors supports, "We understand that digital video editing is a very promising market opportunity with high potential. The partnership with Divio allows us to attack this emerging application and provide the most innovative solutions. "The cooperation with Divio is in line with our aim to provide complete system solutions in the desktop video market. Our customers can rely on the effort and expertise, which Philips Semiconductors and Divio have put into the reference design." Pricing/Availability The NW701 DV CODEC is currently sampling with production quantities set for August 1998. The device is available in a 160-pin LQFP package and is priced at $100.00 in 1,000 quantities. Divio further offers users complete manufacturing kits with software driver support and complete reference card designs, highlighting its position as the total solutions provider. More...............newsalert.com