Apple Receives Orders for Over 150,000 iMacs in First Week
PR Newswire - August 10, 1998 16:49
AAPL %CPR %PDT %OTC V%PRN P%PRN
CUPERTINO, Calif., Aug. 10 /PRNewswire/ -- Apple Computer, Inc. (Nasdaq: AAPL) today announced that it has received orders for over 150,000 of its new iMac computers since beginning to accept orders a week ago on Monday, August 3. iMac goes on sale in stores nationwide this Saturday, August 15.
"iMac is a fresh approach to consumer computing, and initial orders indicate that customers really like it," said Steve Jobs, Apple's interim CEO. "We are working hard to insure that we can meet the demand."
"We've never seen this type of excitement from our customers surrounding a new PC -- they can't wait to get their hands on an iMac this weekend," said Jim Halpin, CompUSA president and CEO. "We think Apple's revolutionary iMac has the potential to become one of CompUSA's best selling consumer computers of all times."
"In my 20 years of computer retailing, I have never seen consumers place advance orders in such record volume," said Tom Jacobs, CEO and president of Computer Town. "It's causing a frenzy in the consumer market."
To generate excitement surrounding iMac's debut, Apple has been working closely with its resellers and equipping them with marketing and advertising tools, including in-store "Apple Demo Days" and a 20-station national radio promotion featuring iMac giveaways--to make this retail roll-out an unforgettable event.
Resellers including CompUSA, Microcenter, Fry's, ComputerTown, J&R, RCS Computer Experience, ComputerWare, AIS Computers and Computer Stores Northwest, Inc., as well as hundreds of Apple Specialist stores, are simultaneously launching aggressive marketing and advertising programs to drive consumers into their stores to see iMac. Activities across the U.S. and Canada include Apple-only check out lines, midnight madness sales and special discounts throughout the weekend. CompUSA is promoting an Apple coupon book featuring $800 of savings on software and accessories.
Apple will be begin taking orders for iMac on its award winning e-commerce site, The Apple Store (www.Apple.com) beginning October 1.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s with the Apple II, and reinvented the personal computer in the 1980s with the Macintosh. Apple is now recommitted to its original mission -- to bring the best personal computing products and support to students, educators, designers, scientists, engineers, businesspersons and consumers in 140 countries around the world.
NOTE: Apple, the Apple logo, and Macintosh are registered trademarks and iMac is a trademark of Apple Computer, Inc. Additional company and product names may be trademarks or registered trademarks of the individual companies and are respectfully acknowledged.
Addendum
Supporting Reseller Quote Sheet
Tom Jacobs, CEO and president of Computer Town
"Computer Town is hitting record growth in Apple consumer business. In my 20 years of computer retailing, I have never seen consumers place advance orders in such record volume, causing such a frenzy in the consumer market. iMac's rare combination of price, performance and aesthetic appearance has everything to do with this."
Rachelle Friedman, CEO of J & R ComputerWorld
"J & R ComputerWorld has seen in the last few months a tremendous rebound in Apple sales. The amount of pre-orders of the iMac is unprecedented for any hardware product that we've ever taken advanced orders for."
Charles Tebele, CEO RCS Computer Experience
"The iMac's innovative design and attractive price point will help re- establish an Apple presence in households and businesses across the country. Consumer demand is already astronomical--it's a great time to be an Apple partner."
Paul Ramirez, VP Marketing ComputerWare
"The products launching out of Apple lately, the new G3 PowerBooks and Mac OS 8, have been great for our business, but iMac will definitely be the biggest thing since 1984. We are thrilled to be a part of this historic occasion--the iMac launch."
Jimmy Garson, CEO, DataVision
"We're coming off our best Apple Quarter in history and know we can beat that record with iMac in store. Our initial customer response has been overwhelming, especially from SOHO and family computer clients. We're getting many inquires and early iMac orders, even before people have really had a chance to experience it's beauty, elegance and power. Apple really has outdone themselves this time -- raising the mark in innovation. We're looking forward to August 15 when we can 'unleash the beast'. Welcome back to the leading edge, Apple."
SOURCE Apple Computer
/NOTE TO EDITORS: News and information are available at Apple's Public
Relations website (www.apple.com/pr/) or by calling Apple's Media Helpline at
408-974-2042/
/CONTACT: Tami Begasse, 408-974-3156, or begasse@apple.com, or Rhona
Hamilton, 408-974-6439, or hamilton@apple.com, both of Apple Computer/
/Web site: apple.com
(AAPL) |
