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Non-Tech : The Children's Beverage Group (TCBG) -- Ignore unavailable to you. Want to Upgrade?


To: mystifier44 who wrote (1419)8/11/1998 12:47:00 AM
From: Cavalry  Read Replies (1) | Respond to of 2452
 
listen everyone please, we make no more money packaging our own private labels versus just packaging walmarts, winn dixies, maybe price club's own store brands, when you factor in how much it costs to bring a new brand to market. tcbg packaging was discussed as a possibilty for a major dairy, kids milk and chocolate milk, hospital juices, airline juices and drinks, go back and rethink more interms of company who sells bubble wrap, packaging is our ticket to big $$
not brain forest/slush that's for small stores with no house brand, first shipment was of brain forest because it was local chicago merchants who had stuck by jon and imo he knows how to repay loyalty, witness may's dividend as another example
good night, us west cost guys always get the last post of night
cav



To: mystifier44 who wrote (1419)8/11/1998 12:53:00 PM
From: GoldenEye  Read Replies (1) | Respond to of 2452
 
As long as your tossing out ideas for a commercial, here's my two cents.

I think John Daly, the PGA golf pro should do the commercial. He coined the phrase `Grip It and Rip It". John also used to have a drinking problem.

The commercial might go something like this...

Several kids are at the driving range but rather than hitting golf balls they are all practicing (unsuccessfully) opening their drinks. Of coarse, none of them can get the straws in the pouch or get the boxes open. You have to use your imagination on the terrible mess they are making.

In steps John Daly who tells them if they want to cure their drinking problem, first they need the right equipment (TCBG pouch) and then they need to practice their technique. He then demonstrates the proper set up, feet apart, shoulders square, eyes on the package, always check your grip. He then "grips it", "rips it'n sips it". The commercial ends with every kid on the driving range executing this perfectly.

Sorry, got carried away. LOL

GoldenEye