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To: RocketMan who wrote (21246)8/11/1998 9:13:00 AM
From: Secret_Agent_Man  Respond to of 50264
 
Speaking of "other services....there was a feature in the WSJ today
about how Asian countries are requesting Multimedia feature such as video on demand.
Asian Technology
Video-on-Demand Feed Offers Clue
To What Will Sells in Digital Future

By WAYNE ARNOLD
Staff Reporter of THE WALL STREET JOURNAL

A FORMER MCKINSEY consultant with a doctorate in molecular
pharmacology and genetic engineering, 37-year-old William Lo, offers an
interesting case study for those trying to find a profitable way to build
tomorrow's information superhighways. And the conclusion is as tested as it
is potent: sex sells.

In March, Dr. Lo, managing director of Hong Kong Telecommunications'
Internet subsidiary, IMS, oversaw the launch of video-on-demand services
on a sophisticated fiber-optic computer network called broadband. It's called
broadband for its ability to transmit data many times faster than most
Internet connections today.

Critics of video on demand, which enables residents to order a movie from
an on-line menu and view it at any time, pointed to unsuccessful trials in the
U.S. as evidence that the concept would fail to unseat the videocassette
recorder in the home-entertainment market. According to Dr. Lo, however,
his iTV service has, in five short months, managed to sign up 52,000 paying
subscribers, with another 50,000-odd just waiting to be hooked up.


CASHING IN on the lowest-common denominator is, of course, nothing
new in media technology. Voyeurism has driven the popularity of everything
from motion pictures to cable television, videocassette recorders, video
compact disks and the World Wide Web. But the comparison between the
acceptance of broadband in Hong Kong and Singapore offers a valuable
lesson not only for other companies gambling on similar services, but also for
high-tech social engineers who consider broadband networks to be
digital-age equivalents to highways and electricity in their importance to
competition in the fast-moving, global economy.

Singapore's Magix, for example, is the store-front for an ambitious
government plan to connect every citizen to a high-speed network called
Singapore ONE (One Network for Everyone). The aim is to make
resource-poor Singapore a so-called intelligent island, keeping its work force
on the leading edge of productivity and maintaining its allure to foreign
high-tech investors.


The government says it has already poured roughly $400 million Singapore
dollars (US$229 million) into building the network, developing applications
and subsidizing the cost of equipment customers must buy to use SingTel's
Magix.Companies such as SingTel that come up with services taking
advantage of Singapore ONE can count on the government to kick in 70%
of their development costs.


The project has attracted interest from a host of big presences in the
high-tech industry, including Microsoft Corp., which has stationed several
programmers in Singapore to develop broadband applications. "Singapore
ONE is exciting because it's the closest thing to a community on a
broadband network," explains Blas Garcia-Moros, Microsoft's regional
director for South Asia.