To: STEAMROLLER who wrote (10 ) 8/12/1998 7:51:00 AM From: STEAMROLLER Read Replies (1) | Respond to of 1561
Netscape and Citibank in online deal Reuters Story - August 11, 1998 23:42 MOUNTAIN VIEW, Calif., Aug 11 (Reuters) - Citibank Tuesday said it has teamed up with Netscape Communications Corp. to help advance its ambitious goal of reaching one billion customers by the year 2010. Under the new agreement, Citibank will become the anchor tenant on a new personal finance "channel" that Netscape is launching on its Netcenter Web site this fall. Netscape likened Citibank's role in the new channel to the position a major department store holds in a mall. Although few financial terms of the agreement were disclosed, the companies called it the largest online personal finance deal ever. Citibank said it hoped its presence on the Netcenter Web site, which is one of the most popular gateways onto the Internet, would help it become more of a, "mass market consumer brand." Its goal of reaching one billion customers in a little over a decade will entail growing its current customer base 10 fold. "Essentially, Netscape is helping us acquire customers," said Josh Grotstein, a Citibank division executive overseeing electronic commerce. He added that the company had come to understand it would need to exploit "virtual channels", as well as the traditional "physical channels" to reach its goal. The Netscape personal finance channel will help Citibank reach people who are using the Internet to manage their money, buy stock, plan for retirement and conduct other financial transactions. For Netscape, the deal is the latest in a series of partnerships it has entered to help beef up its Web site. The company is trying to compete with the likes of Yahoo! Inc. and Excite Inc. , with popular features, like news, entertainment and shopping. ((Andrea Orr, Palo Alto newsroom, (650) 846-5400))