To: joe who wrote (20460 ) 8/12/1998 2:20:00 PM From: Doughboy Read Replies (1) | Respond to of 45548
Uh, okay, now you're comparing NICs and modems to Windows 95. Last I checked, Windows wasn't a commodity, it was a monopoly. A commodity is a product that has a perfect substitute and the sole criterion for purchase is price. As I understand it, 3COM has several NIC competitors, not the least of which is Intel. NICs are sold primarily on the basis of price, and 3COM holds the majority share of the market because it is the most competitively priced. Further exacerbating commoditization of NICs is the fact that there is an oligopsony in the purchasers of NICs (ie, concentration of purchasing power among box-makers); this prevents 3COM from installing too much intelligence in NICs that box-makers don't want. In other words, 3COM's strategy to control the standards at the edge of the network is going to boomerang because box-makers will simply walk away from 3COM if 3COM tries to leverage its standard to gain higher profit margins. Modems, I agree, are less commoditized; there is quite a bit of brand recognition that mitigates commoditization. However, there are highly substitutable competing products, and for the most part, plug-and-play allows consumers to buy the cheapest modem they can find. At some point, all the "intelligence" Eric thinks he can build into the modem is excessive and can't be foisted on consumers and box-makers who don't want the additional features if it means a more expensive modem. In my own experience, I recently bought a US Robotics modem that has all sorts of features like a speakerphone that I have no idea how to use and have no interest in using. Perhaps my analysis is all too simplistic--and I would be happy to be educated--but I just don't buy Eric's rationalization that he can defend the market for NICs and modems from increasing commoditization and the lower margins commoditization brings. DougHboy.