To: Steve Cox who wrote (1458 ) 8/14/1998 2:40:00 AM From: mark cox Respond to of 2452
Here is the article you just mentioned. It is dated 11/97 POUCHED WATER BrainForest stands out at Pack Expo West Sponsored by the Packaging Machinery Manufacturers Institute, Pack Expo West 97 drew 12,190 visitors to Las Vegas last month, up from 9,157 at the inaugural Pack Expo West in '95. Exhibitor personnel increased too: from 4,647 in '95 to 8,973 this year. One of the more interesting packages spotted at the show is an innovative stand-up pouch for BrainForestTM flavored spring water. It's marketed to children by Northbrook, IL-based The Children's Beverage Group (TCBG). ACMA/GD's (Richmond, VA) Volpak Model S-240DF horizontal form/fill/seal machine was used by a contract packager in Canada to produce the product. ACMA/ GD confirms that TCBG will become the first to use these machines in the U.S. when it purchases three Volpaks next year. Pouches are made of a two-ply lamination. An outer layer of 48-ga polyester is reverse-printed by gravure in eight colors by Danisco Flexible Schpach AG (Burgdorf, Switzerland). The polyester is laminated to 4-mil low-density polyethylene that permits heat sealing. The 8.45-oz gusseted pouch also contains a straw. This eliminates the need to poke a straw through the pouch to drink the water. TCBG refers to this as its Rip it sip itTM straw-in-the-pouch, no-spill drinking system. An applicating device on the ACMA machine inserts the straw into the pouch. A small seal is made in one top corner that cleverly holds the straw in place and keeps it from shifting during filling, distribution, and consumption. A notch allows consumers to open just this section of the pouch, and the straw pops slightly upward to allow sipping. Pouches are filled at up to 120/min, thanks in part to a side-sealing process that reduces dwelltime. It would appear from this write up that the Volpak's are built in Virginia. That is a lot better than my thinking they were built and shipped from Spain. This article is another independent confirmation of TCBG's product.packworld.com Mark