Silicon Investor (SI) -- The First Internet Community

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : SYQUEST -- Ignore unavailable to you. Want to Upgrade?

To: DJRoss who wrote (7033)	8/14/1998 1:01:00 PM
From: Mad Duck	Respond to of 7685

Thanks for your very informative post. It has made me question the viability of the removable storage industry and understand why Apple's new iMac doesn't include a removable system.

To: DJRoss who wrote (7033)	8/14/1998 5:25:00 PM
From: Don Wellington Jr.	Read Replies (2) \| Respond to of 7685

Great comment from a technology and knowledgeable computer user. I deal in the general consumer market, as well as the high tech market for both computer products and consumer electronics. I have a son who is a Computer scientist, software engineer for a test equipment manufacturer, a son who is a film editor, working as an MIS for an editing software company, a daughter who is computer literate artist, and a wife who is a comuter literate e-mailer and web surfer. My point is that the knowledgeable computer user understands the "better" way to move or store info. I personally leave the files on WebSite servers for my future use or giving to someone else. However, the average user doesn't know or understand. They are lucky to be able to calculate how much a "K", "MB" or "GIG" is, in relation to their files. So, they are easily hyped by marketing. Their number is still far in excess of those of us who know what's happening, so the market potential is still there. My Computer Scientist and my Film Editor are using removeable hard drives, from esoteric sources like AVID. One other aspect is that one of the growing "average consumer" uses for computers is the digital photo,graphic greeting cards, in-house printing etc. I don't find using zip technology helps when wanting to move or store high memory graphics. So I think that aspect can be marketed to continue a need for removeable storage. You would be surprised at how many marketing or advertising departments of businesses cannot get (or don't know how to get) their files from their ad agencies, even if the agency has an ftp site. I consult to the industry in a variety of ways, and I wish I had the time and energy to work on a SyQuest for creative marketing to the average consumer. The techie is going to research and know products and technology, so despite that being the traditional channel, it is not the longterm channel for any of the mass market - repeatable unit sales products. Just one man's view.