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To: Gary Ng who wrote (62517)8/15/1998 11:33:00 AM
From: Jim McMannis  Read Replies (2) | Respond to of 186894
 
That depends if the $399 computer is your only product.
In the case of say a Compaq where you sell a number of different products at different price points you look at your margins. If you can get the same margin on the $399 as the $999 computer you put the $399er in the mix hoping it will open a new market and increase unit sales.
Jim


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