To: Michael Paul Langley who wrote (109 ) 9/4/1998 3:30:00 PM From: Michael Paul Langley Read Replies (1) | Respond to of 217
Company Press Release Trio Display Creates a Store of Titanic Proportions to Match Exhibition of Ship's Artifacts 4,000-square-foot Shop Greets Visitors Exiting "Titanic: The Exhibition" at World Trade Center Boston LA JOLLA, Calif.--(BUSINESS WIRE)--Aug. 24, 1998-- First came Titanic the ship. Then Titanic the shipwreck. Followed by Titanic the legend, the book, the discovery, the movie and the artifacts exhibition. Now there's Titanic the store. When Trio Display of La Jolla was commissioned to design the 4,000-square-foot exit arena for ''Titanic: The Exhibition'' at the World Trade Center Boston, owner Jeff Grant was well aware that the public was expecting more than just a store. ''We create merchandising environments much like a producer creates a movie,'' Grant said. ''In the case of the Titanic artifacts exhibit, we knew the public was used to realism due to the exacting details in the latest film version. Not only that, but they would be entering the store after visiting a 25,000-square-foot exhibition of actual Titanic artifacts. The challenge we faced was to create a temporary venue that evoked the drama of the ship's legacy. ''After four months of design work, we were truly able to bring the Titanic into the store. It contains many unique fixtures, including carefully detailed lifeboats retrofitted into display shelving units, an 8-foot-long Titanic ship model, and smokestack-topped display cabinets. Using period materials, finishes and detailing we extended the visitors' experience in a space where they are receptive to buy after marveling at the real thing.'' It took Trio Display team four months to design and fabricate the store, and six days for Grant's team of skilled designers, architects, craftsmen and contractors to build it. ''The result is a fun, exciting and affordable store environment,'' he said. Approximate value of the assignment was $200,000 for client Titanic Merchandising Inc., a La Jolla-based firm licensed to produce the stores and merchandising for the four-month Titanic Exhibition on display in Boston through Nov. 1, 1998. The exhibition contains more than 300 items brought to the surface between 1987 and 1994 by RMS Titanic Inc. [OTC BB:SOST - news], owner of all artifacts recovered from the Titanic wreck site. The artifacts are intertwined with full-sensory displays that place the artifacts in a deeper context beyond the fate of the ship herself. Among them are the bronze cherub from the ship's grand staircase, a set of the ship's whistles, a porthole with intact window, a gilded chandelier and unopened champagne and olive bottles. The Titanic exhibition is on a national tour, stopping at several cities for months at a time. Trio Display, 5759 La Jolla Blvd., La Jolla, CA 92037, specializes in producing stores for entertainment, sport and specialty retail clients around the country. Trio typically has responsibility for: - Developing the client's retail concept and identity. - Designing the store layout, fixtures, logo and graphics. - Fabricating or sourcing fixtures and display equipment. - Scheduling, budgeting and in some cases managing the construction process. - Consulting with clients on operational issues and policies. Trio president Jeff Grant has been actively designing, equipping and building stores for retail clients since 1981. He follows his father and grandfather in the shopfitting trade. The family's history in the display business dates back to 1925. Grandfather Victor Grant actually manufactured the coconuts that went in to the original Coconut Grove nightclub in Los Angeles. Jeff is a frequent lecturer at various trade shows around the country and is the author of ''The Budget Guide to Store Planning.'' Recent Trio clients include: - Wayne Gretzky's Roller Hockey Centers retail shops. - The Phoenix Diamondbacks baseball stadium retail shops. - World Watersports, a 20,000-square-foot sports shop in Florida. - Universal Studios Studio Store at Citywalk in Los Angeles. - The Seattle Seahawks retail shop.