broadcast.com Signs Exclusive Web Advertising and Distribution
Agreement With Pegasus Systems' TravelWeb
TravelWeb to Become Exclusive Full-Service Online Travel Provider on broadcast.com
DALLAS, Aug. 17 /PRNewswire/ -- Broadcast.com (Nasdaq: BCST) and Pegasus Systems, Inc. (Nasdaq: PEGS) today
announced a Web advertising and distribution agreement in which TravelWeb becomes the exclusive full-service travel
reservations provider on broadcast.com. In addition, TravelWeb becomes the first Web site to integrate messages into
broadcast.com's streaming multimedia programming.
Under the terms of the agreement, broadcast.com will provide a variety of interactive multimedia Web advertising services.
These services include multimedia and traditional banner ads; audio and video gateway ads which run before and during
programming; and sponsorship of broadcast.com's channels.
Broadcast.com and Pegasus Systems are taking interactive multimedia Web advertising to the next level by integrating
TravelWeb's promotional messages into broadcast.com's content. Broadcast.com's network of 350 college and professional
sports teams and 345 radio station affiliates such as BBC radio, provides TravelWeb with a unique opportunity to target
messages through contextual integration. For example, a user who is listening to a University of Arkansas college football game
will be delivered a customized message promoting travel services to Arkansas. "This allows us to target our marketing to
specific destination markets on a global basis," said John F. Davis III, president and CEO of Pegasus Systems.
"This arrangement takes us beyond the standard Internet 'portal real estate' deal. Not only does it provide us with premier
placement on one of the Web's most popular sites, but it positions us to take advantage of the next wave of the Internet --
multimedia convergence," said Davis. "We led the industry by launching the first travel site on the Internet in 1994, and now, by
becoming the first and only full-service online travel provider to integrate messages into broadcast.com's streaming multimedia
programming, we are revolutionizing travel promotions on the Web."
"We are pleased to be working with Pegasus Systems, a leader in travel reservations services, to create the next generation in
interactive multimedia Web advertising," said Mark Cuban, president and co-founder of broadcast.com. "Through our ability to
deliver contextual integration of highly targeted messages, broadcast.com is creating a compelling alternative to traditional
media for both consumer and technology marketers."
TravelWeb (http://www.travelweb.com) is a service of Pegasus Systems, Inc. A full-service travel site offering online
reservations on more than 300 airlines and 21,000 hotels, TravelWeb is one the web's six "mega sites" that account for 75
percent of all travel-related sales, according to the Travel Industry Association. As a result of its direct connections to hotels
via Pegasus Systems' THISCO technology, TravelWeb provides consumers with the ability to shop and query room availability
and securely make a reservation and receive a confirmation in seconds. During the first half of 1998, consumers booked
approximately $20 million worth of hotel rooms through TravelWeb.
Pegasus Systems, Inc. provides global electronic commerce and transaction processing solutions to hotels, travel agencies,
meetings and convention planners, corporate travel departments and Internet businesses around the world via its services that
include: THISCO (TM), HCC(TM), TravelWeb(R), NetBooker(TM), and Pegasus IQ(TM). Pegasus Systems has its
headquarters in Dallas and offices in London. The company's stock is traded on the Nasdaq National Market under the
symbol PEGS.
About broadcast.com
Broadcast.com is the leading aggregator and broadcaster of streaming media programming on the Web with the network
infrastructure and expertise to deliver or "stream" hundreds of live and on-demand audio and video programs over the Internet
or intranets to hundreds of thousands of users. The broadcast.com Web sites offer a large and comprehensive selection of
programming, including sports, talk and music radio, television, business events, full-length CDs, news, commentary and
full-length audio books, serving an average of over 400,000 unique users per day. Broadcast.com broadcasts on the Internet
24 hours a day, seven days a week, and its programming includes more than 345 radio stations and networks, 17 television
stations and cable networks, and game broadcasts and other programming for over 350 college and professional sports teams.
Broadcast.com also provides Internet and intranet broadcasting services to businesses and other organizations, including
turnkey production of live and archived press conferences, earnings conference calls, investor conferences, trade shows,
stockholder meetings, product introductions, training sessions, distance learning telecourses and media events. For more
information on broadcast.com and its live and on-demand programming, visit broadcast.com.
This news release contains statements relating to future results, which are forward-looking statements regarding future events
and the future financial performance of Pegasus Systems, Inc. and broadcast.com. Actual results may differ materially from
those projected as a result of certain risks and uncertainties detailed in the Companies' periodic reports and registration
statements filed with the Securities and Exchange Commission, including without limitation the Forms 10-K for the 1997 fiscal
year.
Broadcast.com is a trademark of broadcast.com inc.
TravelWeb, THISCO, HCC, NetBooker and Pegasus IQ are trademarks of Pegasus Systems, Inc.
SOURCE broadcast.com inc.
/CONTACT: Sherry Manno of broadcast.com, 214-748-6660, ext. 2156, or
smanno@broadcast.com; or Jason Taylor of mPRm-KillerApp, 323-933-3399, or
jtaylor@mprm.com, for broadcast.com; or Karin Wacaser of Pegasus Systems,
214-523-0129, or karinw@thisco.com/
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