Broadcast.com and Audible Announce Partnership
PR Newswire - August 17, 1998 15:58
Advertising Campaign on Broadcast.com Web Site Jointly Markets the Audible MobileAudio System
DALLAS, and WAYNE, N.J., Aug. 17 /PRNewswire/ -- Broadcast.com (Nasdaq: BCST), the leading aggregator and broadcaster of streaming media
programming on the Web, and Audible Inc., the leader in secure delivery of Internet audio for mobile playback, today announced a joint marketing agreement. The
alliance includes Audible's long-term advertising commitment for the Audible MobileAudio(TM) System on broadcast.com, and broadcast.com's future plans to
mobilize selected audio programming from its Web sites.
"We are thrilled about this partnership and the opportunity to leverage the complementary strengths of our two companies," said Audible's CEO and President, Andy
Huffman. "With their extensive audience of PC users who are all multimedia enabled, broadcast.com is the perfect delivery vehicle to sell our products. We regard
this as the first of many initiatives with broadcast.com."
"We are pleased to be working with Audible, the leader in mobile playback of Internet audio programming," said Todd Wagner, CEO of broadcast.com. "Moving
forward, there are synergies between the two companies which will enable us to shape the future of broadcasting on and off the Internet by expanding distribution of
content to users anywhere, anytime."
About broadcast.com
Broadcast.com (Nasdaq: BCST) is the leading aggregator and broadcaster of streaming media programming on the Web with the network infrastructure and
expertise to deliver or "stream" hundreds of live and on-demand audio and video programs over the Internet or intranets to hundreds of thousands of users. The
broadcast.com Web sites offer a large and comprehensive selection of programming, including sports, talk and music radio, television, business events, full-length
CDs, news, commentary and full-length audio books, serving an average of over 400,000 unique users per day. Broadcast.com broadcasts on the Internet 24 hours
a day, seven days a week, and its programming includes more than 345 radio stations and networks, 17 television stations and cable networks, and game
broadcasts and other programming for over 350 college and professional sports teams. Broadcast.com also provides Internet and intranet broadcasting services to
businesses and other organizations, including turnkey production of live and archived press conferences, earnings conference calls, investor conferences, trade
shows, stockholder meetings, product introductions, training sessions, distance learning telecourses and media events. For more information on broadcast.com and
its live and on-demand programming, visit broadcast.com.
This news release contains statements relating to future results, which are forward-looking statements regarding future events and the future financial performance of
broadcast.com inc. Actual results may differ materially from those projected as a result of certain risks and uncertainties detailed in the Company's registration
statement filed with the Securities and Exchange Commission.
About Audible Inc.
Founded in 1995, the mission of Audible Inc., based in Wayne, NJ, is to combine the growing popularity of spoken audio programming with the rapid development
of commercial viability of the Internet. The company is focused on audio content sourcing, development, packaging, delivery, and playback, as well as continued
development of the platform, tools, services and varied licensing opportunities afforded by the Audible MobileAudio(TM) System. The company services Internet
savvy business professionals whose primary needs are to stay informed of critical business and entertainment based audio, which allows them to take better
advantage of their commute and travel time. Audible provides unique content services that deliver premium information and entertainment when & where their
customers need it.
The MobileAudio System consists of compressed audio files, which are downloaded from Audible.com and put onto the Audible MobilePlayer for playback away
from the PC. Winner of a Gold Award from the Industrial Designers Society of America and hailed as "the breakthrough product of the year" by Business Week, the
Audible MobilePlayer is a 3.5-ounce handheld device that holds up to two hours of audio. Audible.com is the online, one-stop shopping site for almost 15,000
hours of need-to-know business, information technology, and investment news, best selling and classic audiobooks, foreign language learning and self-improvement
advice, timely and historic speeches, and time- shifted radio programming.
Audible Inc. can be found on the Web at audible.com.
Broadcast.com is a trademark of broadcast.com inc. All other companies or products listed herein are trademarks or registered trademarks of their respective
owners.
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