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Strategies & Market Trends : STEAMROLLER'S DAYTRADES -- Ignore unavailable to you. Want to Upgrade?

To: STEAMROLLER who wrote (280)	8/18/1998 8:09:00 AM
From: STEAMROLLER	Respond to of 1561

7th Level Commercial Launch of Agent 7 1.0: First Voice-Activated Animation for DeskTop & WebTop Business Wire - August 18, 1998 08:06 DALLAS--(BUSINESS WIRE)--Aug. 18, 1998--7th Level, Inc. (NASDAQ: SEVL) today announced the commercial launch of Agent 7 1.0 -- a new kind of voice-activated, Internet software for making and running broadcast quality, lip-synched, re-useable animation on the web as well as from within major desktop applications. Agent 7 can be purchased easily via credit card and downloaded quickly from 7th Level's new e-commerce website at www.7thlevel.com for an introductory rate of $49, after which it will be priced at the standard rate of $99. Free evaluation copies are also available. 7th Level has chosen Cybersource Corporation as its e-commerce solution provider. "Anyone can use Agent 7 to bring a PC to life," said Richard Merrick, 7th Level CEO. "We see consumers, executives and web developers using it to create compelling presentations in applications like Microsoft PowerPoint or streamed over the Internet inside a web page." Agent 7 1.0 comes with 10 characters that can be choreographed and lip-synched in a matter of minutes to create an unlimited number of animation files. Users can change a character's dialog and animation by simply recording a voice track with a microphone plugged into a PC. Additional "character packs," featuring a variety of styles and personalities, will soon be available from 7th Level and other licensed content developers. Agent 7 characters can be inserted into all major Windows 95/98 applications, including Microsoft's (NASDAQ: MSFT) PowerPoint, Word and Excel, or any webpage compatible with versions 3.0 and 4.0 of Microsoft Internet Explorer and Netscape (NASDAQ: NSCP) Navigator. Consumers, businesses and professional developers can use Agent 7 to increase the effectiveness and reduce the cost of updating presentations and websites; link Windows 95/98 Desktop and other applications to the Web in real time; or automate e-commerce retail, customer service and training applications. "With the growing demand for websites to display dynamic content, we see Agent 7 as one of the easiest, fastest and inexpensive ways to create personalized animation on the fly," said Merrick. "For instance, dynamically constructed web pages -- such as those built with Microsoft Active Server or Macromedia (NASDAQ: MACR) Generator -- can use Agent 7 characters to stream up-to-the-minute, personalized information. Agent 7 can even be used to coordinate and control the display of other web content synchronous with a character's action and dialog." 7th Level plans to step up marketing of its Agent 7 line of products through its previously-announced distribution agreement with RealNetworks, Inc. (NASDAQ: RNWK) and an on-line and off-line advertising campaign in the Fall. Agent 7 is based on 7th Level's core technology -- Media Control 7, or "mc7" -- which can be used to control, manipulate and publish multiple sources of streaming media on the Internet, other narrow and broadband networks, or standalone PCs, something not currently possible with existing technology. 7th Level's e-commerce provider, Cybersource Corporation, enables companies to securely and efficiently extend their businesses to the web without making extensive investments in commerce infrastructure. Cybersource was founded in 1994 and is a privately held company funded by Paul Allen group, Unterberg Harris capital management, and private investors. Recently, 7th Level announced a major new technology agreement with Net Perceptions, Inc. to integrate and resell Net Perceptions' personalized recommendation software with 7th Level's Agent 7 character animation technology. 7th Level has also entered into marketing and distribution agreements for the Company's technology and products with broadcast.com (NASDAQ:BCST) and WavePhore, Inc. (NASDAQ:WAVO).

To: STEAMROLLER who wrote (280)	8/18/1998 8:11:00 AM
From: STEAMROLLER	Read Replies (2) \| Respond to of 1561

3Dfx Woos Top HP Manager to Drive Global Branding Campaign PR Newswire - August 18, 1998 07:45 SAN JOSE, Calif., Aug. 18 /PRNewswire/ -- 3Dfx Interactive(R), Inc. (Nasdaq: TDFX) today named James P. Wallace as the new director of marketing communications, responsible for extending the consumer brand and continuing to position 3Dfx Interactive as the leader in 3D graphic accelerators. Wallace replaces Simone Seydoux who will oversee the launch of the 3Dfx London office, scheduled to open in early September, and will be responsible for all European marketing efforts. Wallace has a rich consumer-technology background, which includes experience at Hewlett-Packard Company where he served as the North American brand manager and before that, at Pioneer Electronics, Inc., as a marketing communications manager. Most recently, Wallace played an integral role in redefining HP's consumer brand identity, a campaign that took nearly two years to complete. He excels at producing impactful advertising campaigns and has won several awards, including a number of Clios, Cannes Lions, Gold Effies, as well as The Grand Clio and the ICON awards "Best of Show." In addition, Wallace was named to the prestigious "Marketing 100" list published by Advertising Age in 1995 for his work at Pioneer. This is an annual list that recognizes the top 100 marketing and advertising professionals who have made significant contributions in brand building. "Jim is a powerful addition to our senior staff and with his brand know-how, we will continue to build consumer awareness of the 3D category and promote 3Dfx Interactive as the ultimate PC entertainment experience," said Greg Ballard, chief executive officer and president of 3Dfx Interactive. As he has successfully done in the past, Wallace will direct Goodby, Silverstein & Partners, the advertising agency well known for its work with Hewlett-Packard, "Got Milk?" and Budweiser. Additionally, he will be responsible for corporate marketing activities, including management of the 3Dfx Web site, promotions and trade shows. 3Dfx Interactive develops high-performance, cost-effective 3D media processors, software and related technology that are designed to enable a highly immersive, interactive and realistic 3D experience across interactive electronic entertainment platforms -- personal computers, coin-operated arcade system and location-based entertainment. Current 3Dfx Interactive products include the Voodoo(TM) family of accelerator chip sets, Voodoo 2(TM), Voodoo Graphics(R) and Voodoo Bansheez(TM). Visit the company on the Web at 3dfx.com. NOTE: 3Dfx Interactive and Voodoo Graphics are registered trademarks and Voodoo, Voodoo2 and Voodoo Banshee are trademarks of 3Dfx Interactive. All other names may be trademarks of their respective holders.