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To: RDH who wrote (11692)8/18/1998 5:12:00 PM
From: Bob Liu  Respond to of 14631
 
Thursday August 6, 6:03 am Eastern Time

Company Press Release

Informix Creates New Divisions to Aggressively Focus On Data Warehousing and E-Commerce Markets

MENLO PARK, Calif.--(BUSINESS WIRE)--Aug. 6, 1998--Charting an aggressive course to win in the data warehousing and electronic commerce markets, Informix Corp. (NASDAQ:IFMX - news), the technology leader in enterprise database-powered solutions, today announced a new organizational structure to better enable the company to compete in data warehousing and e-commerce environments.

The new Data Warehousing and Web and E-Commerce divisions will consolidate all product development, service and marketing efforts for faster time-to-market, rapid customer response, seamless third-party technology integration and overall increased competitive advantage in the marketplace.

''Today, Informix is declaring our strategic commitment to market areas where our unique differentiation can be clearly recognized and valued,'' said Bob Finocchio, chairman and CEO of Informix. ''Our enterprise customers who rely on us today for high-performance OLTP solutions are telling us they want us to help solve their emerging new business problems in data warehousing and e-commerce.''

Finocchio named two of the company's most senior managers to lead the new divisions. Leonard Palomino, a 13-year veteran of Informix, who has grown the North American Consulting and System integration business over 80% in the last six quarters, is the Vice President and General Manager of the Data Warehousing Division.

And Wes Raffel, formerly the head of North American sales, is the Vice President and General Manager of the new Web and E-Commerce Division. Don Hunt, who created one of Informix's most successful sales units, replaces Raffel as the Vice President of North American sales.

Informix has established itself as a technology leader in data warehousing solutions, providing the strongest core database technology and integrated third-party products to meet the broad spectrum of enterprise needs.

The new Data Warehousing Division will leverage this existing strength by combining the focus and resources from product marketing, business development, product development and system integration to deliver industry leading data warehousing solutions that leverage Informix's undisputed leadership in high-end performance and scalability -- from the smallest NT datamart to the largest UNIX data warehouse.

''It is critical that today's data warehousing solutions address the specific needs of a variety of customers,'' said Palomino. ''My experience in the consulting practice has provided me with first-hand knowledge of customer's needs. This experience will be invaluable as we pursue a strategy to quickly target data mart and data warehousing markets on a global scale.''

The new E-Commerce Division was formed to further develop and promote Informix database technology, which provides all of the functionality required to leverage the Web for successful e-commerce; including personalized content, high transaction volumes, engaging multimedia and security.

Additionally, Informix's unique architecture simplifies the management and deployment of e-commerce sites as they grow in volume and complexity. The new divisional structure is designed to combine Informix's strength in database technology, content management for the Web, and enterprise consulting services to deliver value in this emerging market.

''E-commerce is a market of significant strategic importance to our customers that allows Informix to leverage many key areas of differentiation,'' said Raffel, vice president of Informix's Web and E-Commerce Division. ''With Informix Dynamic Server(tm), we have the database of choice for building industrial strength Web sites for applications such as e-commerce.''

In addition, Informix integrated its strategic alliance and developer relations initiatives into one business group. Informix has made a number of announcements recently which demonstrate its commitment to attract a best in class portfolio of Independent Software Vendors (ISVs).

The goal of the new organization is to recruit best-of-breed ISVs who are well aligned to Informix's business strategy. These strategic partnerships will enable Informix to meet the needs of enterprise customers across key markets where Informix can provide customers with competitive advantage in data warehousing, high performance OLTP and Web and E-Commerce.



To: RDH who wrote (11692)8/18/1998 9:16:00 PM
From: view  Read Replies (2) | Respond to of 14631
 
RDH;

Did you say that you are in the software industry?



To: RDH who wrote (11692)8/19/1998 10:51:00 AM
From: treetopflier  Read Replies (1) | Respond to of 14631
 
<The information age is moving from linear information to dimensional information.>

Yes. True. But more broadly, we are moving more towards "information entropy". We have redundant information everywhere, a lot of it in personal storage now. How many places can you get a stock quote today? Spatial data is just another organizational technique. The concept of entropy in physics is very applicable to where we are headed. Everyone has access to everything, all the time, from anywhere. Then what? Does information lose value if it is available to all freely? Or is it then infinitely valuable? The Wired pundits would claim it is then infinitely valuable. The result of entropy would lead me to the opposite conclusion, but maybe the analogy just doesn't stretch that far.

The "Network Age" has dawned. Information, services, people and programs are everywhere on the "Network". Its about connections, not information organization methods.

Interesting in the article you reference

dmreview.com

that they are still talking about the emerging SQL3 standards. There have been 'emerging' since 1992. It they ain't emerged yet, they ain't a comin'. What is their current scope? That was the primary problem in the early 90's. Can't imagine it has gotten narrower. Trying to incorporate 'procedural' standards which are essential language based, not mathematics oriented was the stumbling block. Have they started over and adopted Java or something? I've gotten away from them.

IFMX has always been a sound engineering company with robust technology. Unfortunately, ORCL and IBM have always had 10 to 20 times the sales manpower. In three years at ORCL in the mid-90's I only had to compete head to head with IFMX three times, and it was a big city.

ttf