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To: Seal who wrote (1219)	8/18/1998 10:34:00 PM
From: Bill on the Hill	Respond to of 40688

AHEM! WELL SAID.

To: Seal who wrote (1219)	8/18/1998 11:47:00 PM
From: Seal	Respond to of 40688

From YAHOO. As a favor. It was titled "it's April Again" rocratner Aug 18 1998 11:21PM EDT Check out the chart . and the short narrative explanation below tscn.com &nocache=11135&PH=2&Symbol=PNLK&Timespan=6M The April runup was caused by the opening of the phase I website. The pre-opening runup even survived a profit-taking dip to hit a second peek. In May the much needed website was unveiled, but tasted raw, clearly taken out of the oven before it was done. The momentum players did well shorting on the short term disappointment. The biggest guns the Internet has (Rare Medium Inc.) were brought in. It took 3 months, way toooooo long for some (quality work does, you know sigh.) quality WORK in progress is soooooooooo boring As a website developer myself , I think the odds are very good that this phase II is going to come out of the oven GOLDEN brown and delicious. Imagine what this chart would have looked like WITHOUT the mid May disappointment. So here we are AGAIN, in the days before a grand opening. It is April AGAIN back to where we started. But there are some major differences. This time around a huge pool of investors/users have been accumulated on the sidelines, CNBC has issued a standing invitation, very rare for a bb stock, PNLK has accumulated thousands of messages, becoming one of the most talked about subjects , valuable customer feedback has been received, the grand opening marketing campaign has had time to be finely honed, potential customers are openly grumbling that they NEED to use the system NOW!!! Damn it!!! A lot of pent-up water pressure is building up behind that DAM just waiting to burst out. Valuation of website based business seems to confuse many. It is really very simple... Websites are valued in three ways. 1) Per Visitor/User - All of the well know portals: Yahoo, Geocities, Lycos, Excite, Altavista are capitalized at around $100-$300 per user, but that is based on a retail individuals, a freeloader that pays nothing for access. PNLK charges $360 yearly for access therefore $360+$200 or $560 capitalization per user would be about right ASSUMING we are talking about RETAIL INDIVIDUALS ONLY .But PNLK is after bigger fish. 2) Purchasing Power of the Gathered Audience - The AUDIENCE is the inventory that a website or any other media (TV Mags, etc) has to sell. The average Yahoo visitor has an income of what, $40,000? With maybe an average of $10,000 in uncommitted purchasing power each. Access to that purchasing power is what the advertisers are in fact buying. The purchasing power of PNLK's AUDIENCE (import export companies) is enormous, on average millions each, And ALL of this money is available and looking for a better deal. An audience of only 10,000 import/export companies averaging say $10 million in purchasing power would total $100,000,000,000 in available audience wide purchasing power A UNIQULY VALUABLE AUDIENCE. For valuation comparison, how many OPRA TV show viewers or Yahoo visitors would it take to amass that kind of available purchasing power? 3) Value of Add-On / Per Use Chargeable Services - PNLK's audience has pressing needs that they are now spending tons to solve. For example: traveling to get information, lawyers to re-invent sales documents, millions in printing, etc etc etc. etc. PNLK is defiantly sitting on a very large gold mine, the only question is can they dig it. But I am betting that this second time around the tools will be high-powered and sharp! Just My Humble Opinion Roc Ratner PS. would some one please post this on SI etc. for me?