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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Stoctrash who wrote (35280)	8/19/1998 12:35:00 PM
From: DiViT	Read Replies (3) \| Respond to of 50808

"The future is all about parallelism, and there are easier ways to get parallelism than to build a complex [VLIW] machine that issues five to 10 instructions per cycle," Farmwald added. "Even if you don't fill all those instruction slots, you still take a hit in terms of power consumption and having all those transistors. In short, it's better to have two simple machines than one complex one. I think it's absolutely clear we will move to SMP on a chip." Chromatic's VLIW-like approach apparently was as inefficient as its new-age chipless business model, under which both Chromatic and its semiconductor partners called on customers together, then debated how to split the profits from each sale. These discussions became even more "intense" when Chromatic's sales failed to meet expectations. The original Cube encoders had their basis in VLIW too. The basis in the design came from Steve Purcell, who left Cube to start Chromagic, because Cube's management wasn't into doing a PC based Media Processor. Furthermore, Cube tossed out the VLIW based encoder last year in favor of a Sparc based one. OK, so let's talk about that bad management team. -- They screwed up VCD because they became over confident. I think they've been humbled. + They managed to survive the VCD wars with cash in the bank and 50% margins. Not bad for inept management. + They continue to grow the market in China. + They replaced the Hard to progam Purcell encoder with the easy to progarm, Sparc based Cohen codec. ++ Toshiba DVD wins + Gateway DVD wins + Dell DVD wins +++ They bought Divi. Management has vision. Has executed that vision, continues to execute the vision. So where's the beef?