To: Anthony Wong who wrote (5067 ) 8/20/1998 8:40:00 PM From: Anthony Wong Respond to of 9523
Viagra Should be Covered by Insurance Plans, Pfizer Tells California Managed Care Regulators August 20, 1998 12:46 PM LOS ANGELES, Aug. 20 /PRNewswire/ -- Viagra is a major advance in treating a serious medical condition and should be covered by both public and private health plans, a Pfizer Inc official told a state agency that regulates managed care in California. In a statewide meeting about pharmaceuticals and managed care reimbursement practices, Pfizer representative Mike Magee, M.D., said that Viagra (sildenafil citrate) provides important benefits to patients and partners because it effectively treats a serious medical condition. "Erectile dysfunction (ED) can profoundly affect men's self-esteem, marriages and families. Our experience to date, which includes widespread prescribing and comprehensive safety monitoring, confirms that Viagra is a safe and effective breakthrough that should be reimbursed by health plans," said Dr. Magee. "It's important to note that Viagra is about one-third the cost of existing FDA-approved therapies, including injections and suppositories that are currently covered by many health care plans," he continued. "Because Pfizer recognizes the complexity of reimbursement decisions over the need to manage medical costs, we have worked with plans that have developed reasonable limits on the number of pills reimbursed per month." Speaking to the California Department of Corporations, Dr. Magee said that Viagra has now been prescribed by approximately 200,000 physicians. One important public health benefit of the widespread patient interest is that more men are visiting physicians who may be able to diagnose and treat other serious medical conditions that are commonly associated with ED and can be life-threatening. Dr. Magee noted that more than 80 percent of the approximately 3.5 million prescriptions have been for men over the age of 50, and that the health profiles of these men often include chronic and multiple underlying diseases such as hypertension, heart disease, diabetes and depression. "Because the health profiles of the patients in the trials closely resemble today's typical Viagra user, we are very confident that this medicine, when prescribed as indicated, is safe and effective. This is further supported by the fact that the vast amount of data generated by the widespread prescribing of Viagra in the first four months after U.S. approval are equivalent to approximately two years' of experience for other medicines. The data confirm that the safety profile of Viagra reflects the predicted outcomes of our extensive pre-approval clinical trials," he said. The hearing examined emerging issues related to the availability of innovative pharmaceutical therapies and the impact on quality and accessibility of health care provided by California health plans. Currently about 40 percent of Viagra prescriptions have been covered by reimbursement, Magee said, noting the recent decision by PM Group Life Insurance in Fountain Valley, California to cover Viagra. Blue Cross California is another major plan reimbursing Viagra in the state. Viagra is the first in a new class of selective PDE-5 inhibitors which, in the presence of sexual stimulation, enhances blood flow to the penis. In clinical trials, Viagra was shown to be effective in about seven out of 10 men. Viagra works in men with mild, moderate and severe cases of erectile dysfunction. Pfizer recommends that patients receive a full medical evaluation before possible treatment with Viagra. Viagra should not be taken by patients who use drugs known as nitrates in any form at any time. Pfizer has extensively communicated information about this contraindication to health care professionals. Pfizer Inc is a research-based health care company with global operations. The company reported revenues of $12.5 billion in 1997 and plans to invest approximately $2.2 billion in R&D this year. CONTACT: Andy McCormick of Pfizer Inc, 212-573-1226 12:29 EDT 5637 08/20/98 12:29 EDT HT smartmoney.com