To: Lee who wrote (60119 ) 8/21/1998 10:43:00 PM From: Don Martini Respond to of 176388
Your're right, Lee. Dell is a singularity. Thousands imitate Elvis Walk, Sing, Act, Talk and Look like Elvis ... 'cept for one thang: they ain't Elvis. Personally I'm not a Presley fan, can't get the sideburns right. Firms selling thru retailers who abort them will do Russian Roulette with an automatic. Nor have they the relationships Dell developed, the contacts, savvy and friendships that spread like bacteria: an exec changes jobs and the new employer gets on the Dell train. Nor the direct selling culture, the most potent force in getting customers; and extremely difficult to develop. Corporations have myriad problems of survival without forever trying to make the wheel rounder. Relationships with supplier/partners who know you inside out and give hassel free service are fundamental to smooth operation. Or you can save dollars, so to spend years with a headache. Time Inc owned PDI, Printing Developments Inc. They made long running lithographic plates which eliminated several press-stopping plate changes required by conventional plates, saving the cost of all those plates, too. Then PDI hired a Professional Bean Counter. Moneysaver closed warehouses, fired unnecessary salesmen who received commissions for selling the same customers over & over. Such a waste, think of the profit going down the drain! But the unreasonable customers disliked waiting days for delivery from Chicago, wouldn't wait till next week to print their mags. They missed the reps who trained new pressmen. They missed the reps themselves. PDI's profits jumped thru the roof, higher & higher until ALL expenses were eliminated within 2 years. Rest In Peace, PDI. Think of all the good Moneysaver can do for Dell customers! Consider his charts & graphs; Harken unto his rhetoric! That way goes disaster! RR with an automatic. Keep the faith, Lee! Don Martini