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To: BillHoo who wrote (17109)8/21/1998 6:28:00 PM
From: Andrew Danielson  Respond to of 213182
 
<<Anyone have idea on how this affects market share? What is it a half percent? A quarter?>>

You can't quantify that kind of thing until you know how many iMacs are eventually sold and in what time frame.

If 400,000 iMacs are sold this quarter, and 28% of those buyers are non-Maccers, then this quarter brings 112,000 newbies to the good ship Lollipop.

If 650,000 units last quarter brought us 4% (if I remember correctly), then the 112,000 newbies brings us to a 4.68% market share.

Of course, this assumes that the remainder of Mac sales are increasing to keep pace with the original 4% market share figure.

I think the 28% figure is impressive especially in the context that we're talking about the first week. The Mac faithful have heard of the iMac for quite some time and probably constituted a huge % of the pre-orders. The average Joe is only now starting to hear about it because of the press coverage and commercials. I expect that if the 28% number changes (assuming it's correct in the first place), it will be up not down.

Andrew