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To: John Rieman who wrote (35400)	8/23/1998 9:44:00 AM
From: John Rieman	Respond to of 50808

Intel cools to convergence.............................. Broadband Week for August 24, 1998: To Converge or Not: More than Wording By Gary Arlen Contributing Curmudgeon Suddenly, Intel doesn't like "convergence." The chip-maker's content team -- which has been underwriting dozens of digital-TV and cable-modem program ventures -- is skittish about using the term, especially if it suggests bringing TV and the Internet under the same umbrella. There's apparently some concern that problems on the Web, or merely dismay about its narrow capabilities, will be translated into digital or interactive-TV implementations. It's an interesting attitude, especially in an environment that generally extols Internet interactivity as the training wheels for broadband services, including the next iteration of interactive TV. It's also awkward, since ventures such as Intertainer (in which Intel holds a very minor stake) look an awful lot like that old interactive-TV staple, video-on-demand, delivered through cable modems. But Intel's anti-convergence posture is also understandable at a company that is pushing "enhanced broadcasting," which does not necessarily rely on the Internet. From its Intercast product (computer TV plus customized content on-demand) to its support of the new Advanced TV Enhancement Forum, Intel is promoting services that don't need the Internet to deliver value-added video. More........................... multichannel.com