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Technology Stocks : C-Cube -- Ignore unavailable to you. Want to Upgrade?

To: Urlman who wrote (35411)	8/24/1998 9:28:00 AM
From: Don Dorsey	Read Replies (1) \| Respond to of 50808

C-Cube and DiviCom Working with Pioneer and CANAL+ on Digital Cable Systems for the US Market Business Editors/High Tech Writers Milpitas, Calif.--(BUSINESS WIRE)--Aug. 24, 1998--C-Cube Microsystems (Nasdaq: CUBE), the leading provider of digital video silicon solutions, and DiviCom, a leading provider of compression systems for digital television, today announced a strategic alliance with Pioneer Electronics Corporation and CANAL+ to create an interoperable digital system solution for the US cable television industry. This alliance strengthens both C-Cube and DiviCom's position in addressing the digital cable opportunity in the US. Under the terms of this alliance, the parties intend to develop an end-to-end digital system solution that will comply with the OpenCable standards and will help to form the standards for software and applications interoperability. Based on CANAL+ technology, the system will support advanced digital video and interactive television applications, such as interactive program guides, Internet browsing, video-on-demand, home banking, online shopping and data download capabilities. C-Cube's silicon-based set-top technology for advanced set-top applications will be used to develop an OpenCable compliant digital set-top box that supports this high level of consumer entertainment functionality. C-Cube will provide Pioneer with a complete evaluation board, which includes an integrated MPEG-2 audio/video decoder and a high-performance graphics system for the development of this set-top box. C-Cube's set-top technology is already being deployed worldwide today for digital cable, DTH, MMDS and xDSL digital network services. CANAL+ will adapt MEDIAHIGHWAY software and MEDIAGUARD conditional access systems to the US market to drive set-top application development. CANAL+ is already delivering more than 30 interactive television applications for European digital services, including tele-shopping, tele-banking, electronic program guides (EPGs) and interactive advertising. CANAL+'s proven experience in delivering these types of applications, strengthens the ability of this alliance to provide truly interactive services to consumers. DiviCom will supply the digital head-end equipment necessary for the deployment of OpenCable compliant systems. DiviCom's head-end equipment will include MediaView(TM) MPEG-2 encoders, MPEG-2 multiplexers and THESYS(TM) network management systems. DiviCom's unmatched experience in working with diverse network architectures and conditional access technologies has enabled the company to become one of the industry's top providers of digital broadcast equipment for digital video network services worldwide. Pioneer has been active in the US cable market since the late 1970's when it developed the world's first interactive cable television system with Warner Communications. Since then, Pioneer has developed a complete line of one-way and two-way addressable converters and control systems and achieved solid market penetration in US cable. Pioneer will market this new Open-Cable compliant end-to-end system through Pioneer's Industrial Sales and Marketing Company, Pioneer New Media Technologies, Inc. OpenCable is an effort under Cable Labs, the consortium of cable companies, to define the standards that will support digital cable systems with an open design and well-defined specifications to allow interoperability and promote competition among system suppliers. About C-Cube Microsystems C-Cube Microsystems Inc is an industry leader in the development and delivery of highly integrated digital video silicon solutions that address the communications and consumer electronics markets. C-Cube is headquartered in Milpitas, California with offices in North America, Europe and Asia. Its stock is traded on the Nasdaq National Market under the symbol CUBE. C-Cube can be reached at +1.408.490.8000 or on the World Wide Web at c-cube.com. About DiviCom DiviCom develops and integrates products that make digital video networking possible. Products include audio/video encoding, interactive and broadcast data solutions, network management systems, and consulting and integration services. Based on international standards, DiviCom's products enable digital video broadcasting over a variety of networks including satellite, wireless, fiber and cable. DiviCom is a wholly owned subsidiary of C-Cube Microsystems Inc. DiviCom can be reached at +1.408.944.6700 or on the World Wide Web at divi.com. ----- MEDIAHIGHWAY and MEDIAGUARD are trademarks of CANAL+. C-Cube and the C-Cube logo are registered trademarks of C-Cube Microsystems Inc. MediaView and THESYS are trademarks of DiviCom Inc. --30--HK/na* CONTACT: C-Cube Public Relations Mary Giani, 408/490-8628 mgiani@c-cube.com or DiviCom Public Relations Anne Hohenberger, 408/490-6688 ahohenberger@c-cube.com or Investor Relations Nick Kormeluk, 408/490-8052 nkormeluk@c-cube.com