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Technology Stocks : Apple Inc. -- Ignore unavailable to you. Want to Upgrade?

To: D VanSwol who wrote (17211)	8/24/1998 10:17:00 PM
From: Keith Howells	Read Replies (1) \| Respond to of 213176

D VanSwol, You stated: <<Alot of s/w that I've seen on CD comes with both Mac & PC progams on the CD, making this much less of an issue.>> <<I'm also in the midwest (KS) and jsut do most of my computer shoppong through MacMall, as do most of my Mac using colleagues.>> I agree and disagree with your first point. A lot of education programs have both formats on their CD's. Entertainment software is a different matter however. Most of the time, because of the size of the sound and graphics files, you will only find a single format on the CD. I have four teenagers, all boys, and for them it's the entertainment software that sells the system. If this is a new purchase, iMac or PC for example, and kids are involved in it, I believe the push will be towards the PC format for this reason. I understand your second point and for years have ordered Mac software from the MacConnection, Mac Zone and Mac Warehouse. However, if the individual is buying a computer for the first time, or thinking about changing from PC to Mac, will this type of solution satisfy them. Go to a Software ETC, Babbages or Computer City and take a look at the Mac section, if there is one at all. It's pitiful, understocked and usually in some obscure corner. Is this going to "sell" the system? Look, I am as big a Mac fan as anyone. I want to see the company succeed. I believe recent events give it as good of a chance as I've seen in years. However, I think there's going to be a long uphill battle. There has to be a reason for people to want to select the Mac, especially if they're being asked to convert from a PC format and forget about all the money they spent on their PC software. Poor representation in retail stores, or having to mail order to get software doesn't cut it. Having to mail order to get the Mac itself doesn't cut it. Apple has to get off their behind and re-establish their retail presence. If they do that, they may have a chance.