To: investz who wrote (14546 ) 8/25/1998 10:10:00 AM From: Glenn D. Rudolph Read Replies (2) | Respond to of 164684
I have no idea if this is here:IceGroup Releases Amazon.com Analysis WAKEFIELD, Mass., Aug. 20 /PRNewswire/ -- IceGroup, Inc., Boston's premiere e- business consulting firm has released a financial analysis of Amazon.com's Q298 results entitled "Amazon.com: Prototype of a New Millenium Company?" The white paper offers poignant lessons for executives contemplating the adoption of electronic commerce into their businesses. "Amazon.com is often identified as the benchmark for e-businesses to measure themselves against," says Ron Ploof, Director Business Strategy for IceGroup. "Although it has made tremendous strides, it still must address many issues before it builds a viable business model." HIGHLIGHTS FROM THE REPORT -- At its present growth rate, Amazon.com must generate an annual revenue of $1 Billion to simply break even. -- Amazon.com's average cost per transaction is $40.81. -- New customers spend 60% more per order than repeat customers -- Amazon.com earns an average $8 per new customer and loses an average of $10 per repeat customer. The report illustrates how e-businesses must contemplate problems that traditional businesses never had to worry about. "Everybody knows that it is cheaper to keep an existing customer than to find a new one, right? Not so fast," Ploof cautions. "It's dangerous to make this assumption when dealing with e-customers, who assume that everything purchased online should be cheaper than through a traditional storefront. The assumption that doing business online is cheaper than doing business offline is a fallacy today." "The truth is that e-commerce is a logistical nightmare, creating costs that dwarf those required to build technical infrastructure," says Jane Waller, IceGroup's Director Business Processes. "Amazon.com has tacitly acknowledged this fact with the appointment of Jimmy Wright to the newly formed position of Chief Logistics Officer. Amazon.com is banking on the fact that Mr. Wright's logistical experience with Wal-Mart will help squeeze significant costs out of the average cost per transaction." The complete report, "Amazon.com: Prototype of a New Millenium Company?" is available for free download in PDF format from icegroup.com . About IceGroup, Inc. IceGroup, Inc. is an e-business consulting firm helping clients use their electronic communications channels effectively. Focusing on the collaborative requirements of business-to-business e-commerce, the company provides insight and advice on technology adoption and its organizational impact. IceGroup is located in Wakefield, Massachusetts, can be reached at 781-224-1550 or through its web site located at icegroup.com . SOURCE IceGroup, Inc. CO: IceGroup, Inc. ST: Massachusetts IN: CPR MLM PUB SU: 08/20/98 08:39 EDT prnewswire.com To edit your profile, go to keyword <A HREF="aol://1722:NewsProfiles"> NewsProfiles</A>. For all of today's news, go to keyword <A HREF="aol://1722:News">News</A>.